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A leading energy drink company in Kelowna is seeking a Student Marketeer to engage university students and promote its brand on campus. You'll drive brand awareness through product sampling, social media engagement, and event participation. Ideal candidates will have excellent communication skills, a creative mindset, and be enrolled at the University of British Columbia - Okanagan campus. This role offers a flexible schedule that accommodates studies.
Our RedBull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand RedBull's target group and are responsible for driving the brand image and product understanding on their campus and in their region. The goal of the Student Marketeer program is to reach new consumers, excite university students, increase sales and manage the RedBull brand at their campus. This includes direct contact with consumers and customers, inviting product trial, in addition to working at RedBull events to ensure an unforgettable brand experience for consumers. Student Marketeers value flexibility over a 9 to 5 job and love to work in a creative working atmosphere.
Areas that play to your strengths
Live and breathe the brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers or customers.
Grow the user base by inviting positive trial and awareness of RedBull through product sampling to consumers at the right place and right time - competently answering any questions from consumers.
Build and execute a tailored and innovative campus plan which engages students and brings the brand to life at university.
Create a strong network, establishing and maintaining relationships with key local individuals.
Drive the brand engagement on your Social Media handles via authentic content. Work at RedBull events and supported events to help ensure an unforgettable brand experience for consumers.
Build relationships with local sales account managers and ensure RedBull is available and visible in outlet.
Collaborate with sales to open new distribution points for RedBull within your university campus and beyond.
Leverage relevant assets from the world of RedBull in order to keep RedBull top of mind in sales accounts.
Deliver executional excellence and show love for the details in all areas of your role.
Share ideas and collaborate with the team through regular face‑to‑face and online interaction.
Plan & report your activities via the dedicated online platform in a timely manner and with accuracy.
Contribute to develop the RedBull media business by providing local insights, trends and overall opportunities.
As a Student Marketeer, your job is to create and execute smart sales & marketing plans to build the RedBull brand within the student community and beyond.
RedBull
In the 1980s Dietrich Mateschitz developed a formula known as the RedBull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
Since the early days of RedBull, an entrepreneurial mindset has always guided our approach to work and the environment we create :
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.