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Forestry Innovation Investment (FII)’s mandate includes working with the forest industry and other government agencies to raise awareness of, and demand for, B.C. forest products at home and abroad. The Manager, Marketing and Communications works in the Market Outreach program. They focus on positioning wood as an environmentally friendly, preferred building material by showcasing B.C. as a reliable supplier of quality products from sustainably managed forests. By providing credible, fact-based information, FII ensures that audiences in B.C. and globally understand how using wood from B.C.’s sustainably managed forests can help address climate change and advance low-carbon innovation. Key strategies and tactics include coordinated marketing and communications campaigns aimed at influencing domestic and international customers, as well as design professional audiences and communities.

Reporting to the Director of Marketing and Communications while working with the Market Outreach team, the Manager leads the development and implementation of multi-channel campaigns with a focus on digital channels and content for the naturally : wood program . This includes the production and management of website content, video, photography, case studies, articles, social media, e-newsletters, and paid and earned media.

This role involves engaging and supervising suppliers, managing contracts, including research, content, writing and design services, and collaborating cross-functionally with FII teams, including Wood First and outside stakeholders. The position manages multiple projects and often works under tight deadlines. The Manager negotiates with and coordinates multiple suppliers at any given time to ensure timely, high-quality final products for publication and public use. Exercising tact, diplomacy and strategic positioning, the Manager, Marketing and Communications may represent FII as a B.C. Crown Corporation and / or the forest sector in place of the Director.

KEY RESPONSIBILITIES INCLUDE

Creative and Content Development & Management (55%)

• Develops and implements comprehensive marketing and communication plans to increase market acceptance, influence issues and policy, and proactively position B.C. wood and building solutions
• Drives a content strategy and editorial calendar that supports digital-first marketing campaigns, including but not limited to the production of web, video, case studies, research-based articles, social media, e-newsletters, paid media, earned media and sponsorships
• Plans and coordinates photography, drone and video shoots by regularly liaising with project and location teams on shot lists and key messages, and selecting, briefing and managing vendors and stakeholders through to completion of each project, including contract finalization, storyboarding, video sign offs and model release forms
• Oversees asset accessibility in FII’s digital asset management system
• Writes and / or manages writers to create content for a variety of communications channels, including digital platforms, paid and earned media, feature stories, media packs and industry publications, while ensuring that materials are designed, written, produced to meet the objectives of the Market Outreach program and its stakeholders
• Leads FII’s domestic and international media monitoring program analyzing media to identify current or potential trends, opportunities and risks to the B.C. or Canadian forest industry; and provides support on message and content development
• Manages, supports and / or participates in tradeshows, events and tours involving custom-built itineraries to meet the requirements of the individuals or visiting groups
• Works with key industry stakeholders, cross-functional FII teams and vendors to ensure alignment with industry initiatives, as well as consistency, accuracy and timeliness of content, key messaging and brand standards across all communications media, particularly digital formats and channels

Digital Marketing Development & Management (15%)

• Develops multi-channel digital marketing strategies and monitors performance data on an ongoing basis, with the goal of driving quality traffic and engagement through campaigns
• Develops and negotiates sponsored content placements and other paid media
• Manages the relationship with vendors to optimize reporting and campaign intelligence
• Supports the promotion of B.C.’s forest sector and FII’s naturally : wood online Supplier Directory to achieve performance targets set out in FII’s Service Plan

Planning, Development & Analysis (15%)

• Contributes expertise and creative input into the development of marketing and communications strategies and workplans
• Reviews data, media packs and research reports and recommends story ideas for marketing materials and communication tools for engagement with specified audiences
• Conducts performance-measure evaluations, develops processes and metrics and works collaboratively with the Market Outreach team to leverage digital analytic tools and support data-driven decision making and performance reporting on results and impacts of investments

Project & Contract Management (15%)

• Updates program workplans in Wrike
• Prepares and manages budgets, obtaining quotes and schedules for individual projects
• Initiates, where appropriate, competitive Requests for Proposals or Requests for Qualifications processes
• Receives and analyzes proposals and negotiates where necessary
• Selects suppliers and drafts contracts for approval
• Monitors progress to ensure timely delivery of products or services and may evaluate supplier performance

PROFESSIONAL EXPERIENCE AND QUALIFICATIONS

The successful candidate joins FII with strategic marketing and communications experience from the AEC sector (architecture, engineering, and communications), natural resources or sustainability. Specific skills and experiences required include :

• Minimum 8 years relevant experience
• Strong experience in the development and production of digital, broadcast and print materials
• Strong experience in project management, contract management and supplier supervision

Required Skills, Knowledge, and Abilities :

• Excellent understanding of marketing and communications principles
• Strong editing and writing skills appropriate for a variety of communications channels
• Experience in managing paid media vendors
• Campaign reporting and analysis skills with ability to establish goals and ROI
• Knowledge of digital marketing tools, channels and tactics are an asset
• Self-starter with the ability to work in a team environment, take initiative, assess priorities and multi-task within a fast-paced work setting
• Ability to perform with a high level of accuracy and attention to detail
• Excellent organizational and time management skills; project management qualification is an asset
• Excellent interpersonal communication skills, written and verbal, demonstrating a high level of tact, diplomacy and judgment
• Flexibility and a positive approach to problem solving and conflict resolution, demonstrating a high degree of judgment and professionalism
• Ability to work with stakeholders and government / industry representatives—building consensus and supporting collaborative working relationships
• Computer literacy with good typing, formatting and experience in MS Office Suite of products (Word, Excel, PowerPoint, Outlook, Teams, SharePoint), Adobe Creative Suite (InDesign and Photoshop), content management systems (WordPress), digital asset management systems (Brandfolder), and project management systems and collaboration platforms (Wrike)
• Preferred : knowledge of public relations and issues management principles
• Preferred : familiarity with Canada’s markets for forest products, and key forest management, environmental or product issues and opportunities, as well as building (AEC) and / or manufacturing with wood
• Ability to travel as required

The Manager is expected to be comfortable working in a virtual and dynamic office environment and will be provided with the necessary technology and support to effectively execute regardless of location.

EDUCATION AND PROFESSIONAL DESIGNATIONS

The successful candidate has completed a post-secondary degree in Business Administration, Communications, Marketing, or a related field of discipline. An advanced degree is considered an asset.

COMPENSATION

A competitive compensation package is provided, including base salary and a comprehensive total rewards package. This position is also eligible for the Province of British Columbia’s defined benefits pension plan. The salary range for this position is $90,000 - $115,000 annually. The final compensation is dependent upon the qualifications of the successful candidate.

EXPRESSIONS OF INTEREST

We offer an engaging work environment, competitive salary and comprehensive benefits package. Please submit your resume and cover letter through our application portal.

FII is committed to providing a healthy, safe and inclusive workplace where respect and diversity are recognized assets. FII encourages and welcomes applications from qualified; women, visible minorities, Indigenous Peoples, individuals with disabilities, persons of any sexual orientation or gender identity, and all people committed to meaningful work that makes a difference.

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