YouTube Channels Manager

New Metric Media; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading entertainment studio in Toronto seeks a YouTube Channels Manager to oversee and grow their presence on the platform. This role involves developing content strategies, managing video releases, and using analytics to drive engagement. The ideal candidate will have extensive experience in YouTube management, a creative mindset, and strong analytical skills. This hybrid role offers a collaborative environment in a fast-paced industry, focusing on comedy content.

Qualifications

• 5+ years of experience in YouTube channel management or content programming.
• Proven track record of growing a YouTube channel in the entertainment industry.
• Strong analytical skills with hands-on experience using analytics tools.

Responsibilities

• Develop and implement programming strategy to grow YouTube channel.
• Manage scheduling and release of videos, ensuring SEO best practices.
• Use analytics to track viewer engagement and optimize content strategy.

Skills

Analytical Skills

Project Management

Creative Mindset

Communication

Tools

YouTube Analytics

Google Analytics

Job description

New Metric Media is a leading and award-winning entertainment studio focused on creating brand defining, memorable and authentic comedy content for global audiences. The company is behind the hit Hulu/Crave original comedies LETTERKENNY and SHORESY, the Netflix/CityTV premium drama series BAD BLOOD, the CTV/CW original comedy CHILDREN RUIN EVERYTHING and the Crave original comedy BRIA MACK GETS A LIFE. New Metric is also recognized as a leader in 360° brand marketing for its success with Letterkenny and Shoresy off-screen extensions, including beer, collectible merchandise as well as live events including most recently the Shoresy Fall Classic, a North American tour with the stars of the series.

THE ROLE

New Metric Media is looking for a YouTube Channels Manager to oversee and grow our presence on the platform. This is an exciting opportunity to be at the ground level of a newly formed team. We're looking for someone who’s comfortable in a fast-moving environment, adaptable as priorities shift, and hands-on in their approach. The successful candidate will manage and optimize our existing YouTube channels while dedicating most of their time to launching and building a new one. We’re seeking someone with a strong understanding of YouTube content strategy, production and platform mechanics—someone who can use data to inform decisions, spot emerging trends, test and refine ideas, and ultimately drive viewership and engagement.

KEY RESPONSIBILITIES

• Content & Programming Strategy: Develop and implement a programming strategy to grow our YouTube channel by increasing subscribers, boosting watch time, and maximizing reach and engagement. This includes leveraging our existing content library, launching original content, and integrating acquired programming.
• Programming Execution: Manage the scheduling and release of videos, ensuring all uploads follow SEO best practice, including metadata, titles, and thumbnails, to improve discoverability. Review content before and after publication to optimize performance, providing clear, actionable feedback to editors, creators, and other collaborators to ensure each video meets quality and engagement goals.
• Data Analysis: Set and manage performance goals for our YouTube channels. Use advanced analytics to track viewer engagement, optimize content strategy, and drive growth. Monitor trends and patterns to inform programming decisions and identify opportunities for virality.
• Viral Hacking: Use creative, data-informed tactics to boost visibility and engagement. This includes SEO, thumbnail optimization, and a strong understanding of YouTube’s algorithm to maximize reach, discoverability, and potential for virality.
• Cross-Functional Collaboration: Starting as a team of one, work closely with our scripted development team, Podcast & Stand-up team, creators, video editors and Marketing to drive and execute on our programming strategy and ensure content quality and alignment with our brand voice.

QUALIFICATIONS

• 5+ years of experience in YouTube channel management, content programming, or direct-to-consumer growth (ecommerce or video).
• Proven track record of growing a YouTube channel or similar social platform, ideally within the entertainment industry.
• Strong analytical skills with hands-on experience using tools like YouTube Analytics, Google Analytics, or similar platforms.
• Creative, “content hacking” mindset—able to think outside the box and apply unconventional strategies to boost visibility and engagement.
• Self-starter who thrives in unstructured environments, with a strong bias toward action.
• Strategic, solutions-oriented thinker who is proactive and resourceful.
• Excellent project management skills; able to juggle multiple priorities and adapt quickly in a fast-paced setting.
• High level of professionalism, integrity, and commitment to delivering outstanding results.
• Passion for TV, film, and the evolving digital media landscape.
• Willingness to travel domestically and internationally as needed.
• Exceptional written and verbal communication skills.
• Highly organized, dependable, and able to work both independently and collaboratively.

OUR TEAM AND WORKPLACE

• Hybrid role based in downtown Toronto (3 days in-office).
• Join a growing, comedy-focused entertainment studio.
• Collaborative, creative environment with industry exposure.

Interested candidates please email C.V. to: [e-mail]

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Broadcast Media Production and Distribution

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