Growth Marketing Manager, Paid Media New Toronto, Ontario, Canada

Lightspeed; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading company in the tech industry is seeking a Growth Marketing Manager for Paid Media to drive sales through effective campaign management across various platforms. The ideal candidate will have extensive experience in PPC, strong analytical skills, and a proven track record of optimizing paid media performance. Join a dynamic team focused on innovation and growth in the North American market.

Qualifications

• At least 3 years of experience managing PPC campaigns on Google and Bing.
• Strong understanding of performance marketing and online customer acquisition.

Responsibilities

• Managing day-to-day initiatives for paid media campaigns.
• Tracking, reporting, and analyzing the performance of paid media campaigns.

Skills

Analytical Skills

Performance Marketing

Conversion Optimization

Tools

Google Ads

Google Analytics

Meta Ads

LinkedIn Ads

DV360

YouTube Ads

Job description

Lightspeed is seeking a talented Growth Marketing Manager, Paid Media to manage day-to-day initiatives for the North American region. The candidate will plan, execute, analyze, and optimize paid media campaigns (Paid Search, Paid Social, Display, Video) to drive sales and increase conversions from website visitors. A strong working knowledge of Google Ads, Bing Ads, Facebook Ads, and the ability to quickly analyze data are essential for success in this role.

What you’ll be responsible for:

1. Growing leads and sales via Paid Search, Paid Social, Display, and Video campaigns across all NOAM Industries.
2. Executing campaigns on Google, Bing, Facebook, YouTube, and emerging platforms.
3. Monitoring trends, investigating irregularities, and troubleshooting ad issues affecting delivery, performance, tracking, and reporting.
4. Managing campaign expenses, staying within budget, estimating monthly costs, and reconciling discrepancies.
5. Tracking, reporting, and analyzing the performance of paid media campaigns.

What you’ll bring to the team:

1. At least 3 years of experience managing PPC campaigns on Google and Bing with proven success.
2. Proficiency in Google Ads, Google Analytics, Meta Ads, LinkedIn Ads, DV360, and YouTube Ads.
3. Strong understanding of performance marketing, conversion optimization, and online customer acquisition.
4. Experience with website analytics tools such as Google Analytics.
5. Strong analytical skills and experience generating SEM reports.

Preferred qualifications (not required):

1. Experience as a team lead or manager.
2. Lead-generation experience in a B2B environment.
3. Experience collaborating with sales teams.

Note: Lightspeed does not accept unsolicited agency resumes. We are committed to creating an inclusive and accessible workplace and welcome applications from all backgrounds. Accommodations are available upon request.