Western Canada Sales Representative

Dealer Security; Vancouver; Remote; CAD 70,000 - 120,000; Full time

Job summary

Dealer Security in Canada is seeking a Western Canada Sales Representative to drive new business and grow existing accounts across Western Canada. The role blends inside and outside sales, prospecting, relationship management, product demonstrations, and closing deals with dealership leadership.

You will work with Dealer Principals, General Managers, and dealer groups to understand needs and deliver AI‑powered video surveillance, key control systems, and related security solutions.

Qualifications

• 3+ years of B2B field sales experience with a proven track record.
• Experience selling to automotive dealerships is highly preferred.
• Background in security or related technical solutions is a plus.
• Ability to build relationships and manage the full sales cycle.

Responsibilities

• Build and manage a sales pipeline through outbound prospecting and field activities.
• Develop relationships with dealerships and dealer groups across Western Canada.
• Identify customer needs and recommend security and key management solutions.
• Prepare quotes, negotiate within guidelines, and close profitable new business.
• Maintain CRM records and sales forecasts; track follow-up actions.
• Conduct virtual and in-person meetings, product demos, and site assessments.

Skills

B2B field sales

Dealership industry experience

Product demonstrations

Negotiation

CRM management

Communication

Travel readiness

Tools

CRM tools

Job description

Type: Full-time

Description:

Western Canada Sales Representative

Dealer Security | Vancouver, Calgary, or Edmonton

About Dealer Security

Dealer Security provides physical security solutions built specifically for automotive dealerships. Our solutions include AI-powered video surveillance with live monitoring, guard and police dispatch, and KEYper electronic key control systems.

We specialize exclusively in the automotive dealership industry, building long‑term customer relationships through technical expertise, reliable service, and solutions tailored to dealership operations.

As the exclusive Canadian distributor for KEYper Systems and an approved supplier through OEM purchasing programs, we have an established presence across Canada, a large installed base of KEYper cabinets in Western Canada, and field support in Alberta and British Columbia.

Ready to Take Your Sales Career to the Next Level?

If you have sales experience working within an automotive dealership or selling products and services to dealerships, this is your opportunity to turn your industry knowledge, sales expertise, and relationship‑building skills into results. Join a growing team where you can build strong customer relationships, develop new business, and make a meaningful impact on our continued growth.

If you're a motivated sales professional who understands the dealership industry and knows how to turn opportunities into lasting customer relationships, we want to hear from you!

The Role

The Western Canada Sales Representative will drive new business development and account growth across Western Canada.

This role combines inside and outside sales, prospecting, relationship management, product demonstrations, and closing new business. You'll work directly with Dealer Principals, General Managers, Fixed Operations leaders, and dealer groups to understand their needs and deliver security solutions that protect their people, property, and assets.

Position Status: New Vacancy Location: Vancouver, Calgary, or Edmonton Territory: Western Canada Work Arrangement: Remote, with regional travel

What We Offer

• Competitive base salary plus commission.
• A remote sales role with the opportunity to build and manage your territory.
• Group RSP with a dollar‑for‑dollar employer match, up to $1,000 per year.
• Mileage and business expenses reimbursed in accordance with company policy.
• Demo equipment, technical support, and an established customer base.
• Lead opportunities through OEM programs, marketing initiatives, and our national referral network.
• The opportunity to represent specialized solutions within an established and growing automotive dealership market.

What You Will Sell

• KEYper electronic key control systems that help dealerships manage and secure vehicle keys.
• AI‑powered video surveillance solutions with live monitoring, guard dispatch, and police dispatch.

What We're Looking For

Experience and Qualifications

• At least 3 years of B2B field sales experience, with a proven track record of meeting sales targets and closing new business.
• Automotive dealership industry experience is strongly preferred. This may include working within a dealership or selling products or services to dealerships.
• Experience in security, electronic key control, access control, or other technical solutions is an asset.
• A demonstrated ability to build customer relationships, identify opportunities, and manage the sales process from initial contact through closing.
• Confidence conducting product demonstrations, customer presentations, and on‑site assessments with dealership leadership.
• Strong negotiation, communication, and customer relationship management skills.

Key Competencies

• Results Driven: Takes ownership of sales targets, acts with urgency, and follows through on opportunities.
• Customer Focused: Builds trust, understands customer needs, and recommends solutions that deliver value.
• Strong Prospecting Skills: Proactively identifies, contacts, and qualifies new business opportunities.
• Effective Communicator: Presents solutions clearly and confidently by phone, online, and in person.
• Commercial Judgment: Balances customer value, pricing, profitability, and business risk.
• Planning and Discipline: Manages time effectively, maintains an organized pipeline, and keeps CRM records accurate and up to date.

What You Will Do

• Build and manage a sales pipeline through outbound prospecting, referrals, networking, and in‑person field sales activities.
• Develop relationships with dealerships and dealer groups throughout Western Canada.
• Identify customer needs and recommend appropriate security and key management solutions.
• Prepare quotes and proposals, negotiate within approved guidelines, and close profitable new business.
• Maintain accurate CRM records, sales forecasts, customer information, and follow‑up activities.
• Conduct virtual and in‑person meetings, product demonstrations, presentations, and site assessments.
• Develop existing accounts and identify opportunities for additional products and services.
• Represent Dealer Security at trade shows, industry events, and dealer association functions.
• Monitor market activity and identify new opportunities for territory growth.

Working With the Team

• Collaborate with the Manager, Operations & Customer Engagement on campaigns, events, sales materials, and lead follow‑up.
• Coordinate with Operations on product availability, delivery schedules, and customer issue resolution.
• Work with Technical Support to confirm customer requirements, technical feasibility, and solution fit.
• Share customer feedback, market trends, and competitor insights to help strengthen our sales strategy and customer offering.

Requirements

• Reside in or near Vancouver, Calgary, or Edmonton.
• Hold a valid driver's licence and be able to travel throughout Western Canada, including overnight trips as required.
• Be available to attend trade shows and industry events in Canada and the United States.
• Be self‑directed, organized, and comfortable working remotely while managing an assigned territory.
• Demonstrate strong time management, follow‑up, and CRM discipline.

Equal Opportunity Employer

Dealer Security is an equal opportunity employer that values diversity and is committed to fostering an inclusive environment where all employees are respected and supported.