West Regional Commercial Leader

Arterra Wines Canada; Saanich; On-site; CAD 85,000 - 118,000; Full time

Job summary

Arterra Wines Canada is seeking a Commercial Manager - West to lead regional activation and revenue growth across agency partners. Based in the market, you will translate national MAPPS strategies into regional plans and collaborate with Sales, Marketing, and Demand Planning.

You will own pricing, promotions, and investment optimization, analyze performance, and advocate for the supplier voice in regional meetings.

Qualifications

• University degree required.
• 6–8 years of related commercial, strategy, revenue growth management or managerial experience.
• Experience developing pricing strategies, promotional tactics, portfolio plans and financial or strategic analysis.
• Proven ability to interpret multiple data sources and translate analysis into actionable recommendations.
• Strong ability to influence and collaborate across functional teams.

Responsibilities

• Support the creation of annual and long-term commercial strategies for the Agency portfolio with regional localization.
• Own MAPPS guidelines and ensure market coherency across regions and channels.
• Analyze profitability drivers and advise pack-price architecture, channel strategies and investment priorities.
• Allocate and optimize promotional trade investment across regions and brands.

Skills

Pricing strategies

Promotional tactics

Portfolio planning

Data interpretation

Education

University degree

Job description

Arterra Wines Canada is seeking a Commercial Manager - West to lead regional activation and revenue growth across agency partners. Based in the market, you will translate national MAPPS strategies into regional plans and collaborate with Sales, Marketing, and Demand Planning.

You will own pricing, promotions, and investment optimization, analyze performance, and advocate for the supplier voice in regional meetings.