Website Manager - Capital Automotive Group

Capital Automotive Group Inc. / DBA Capital Automall; Regina; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading automotive group in Canada seeks a Website Manager to oversee website management and optimization for multiple dealership sites. The successful candidate will drive lead generation through effective digital strategies and collaboration with teams to enhance user experience and performance metrics. If you're passionate about digital marketing and have a solid background in website management, this role offers an exciting opportunity to make a significant impact.

Qualifications

• 3+ years managing multi-site or franchise websites.
• Strong understanding of SEO and SEM.
• Ability to work with both technical and non-technical stakeholders.

Responsibilities

• Oversee 18+ dealership websites and maintain content accuracy.
• Create performance dashboards and identify improvement opportunities.
• Collaborate with marketing on digital campaigns.

Skills

SEO

Digital performance marketing

Vendor management

User experience (UX)

Stakeholder collaboration

Tools

Google Analytics (GA4)

Tag Manager

Google Search Console

Hotjar

SEMRush

Data Studio

Job description

Capital Automotive Group Inc. / DBA Capital Automall

The Website Manager will be responsible for the overall management, optimization, performance, and integrity of all websites under the Capital Automotive Group umbrella, including dealership sites and UCC. This role requires a strong grasp of digital performance marketing, vendor management, analytics, UX, and stakeholder collaboration. The successful candidate will ensure our websites are effective lead-generation tools and represent our brand with excellence.

Website Management & Optimization

Oversee all website properties for dealerships and UCC (18+ websites and growing)

Manage content accuracy, updates, and new model launches in coordination with dealership and marketing teams

Optimize site performance for speed, mobile, SEO, accessibility, and user experience

Collaborate with Marketing and IT teams on landing pages, campaign pages, and integrations

Performance Monitoring & Reporting

Create and maintain performance dashboards and monthly rooftop reports (lead volume, bounce rates, conversion rates, form fills, etc.)

Identify opportunities to improve website effectiveness through A / B testing and CRO strategies

Monitor SEO rankings, GMB / GBP listings, and ensure consistency across locations

Act as primary point of contact for website vendors (OEM providers, third-party platforms, etc.)

Hold vendors accountable to SLAs, performance, uptime, and support responsiveness

Work with internal and external teams to execute platform upgrades or migrations as needed

Compliance & Brand Standards

Cross-Functional Collaboration

Work with dealership GMs, Sales Managers, and Fixed Ops leaders to align on promotions, inventory, and digital strategies

Partner with Marketing on digital campaigns and their web integration

Support new store launches or acquisitions with fast deployment and brand alignment

Qualifications

3+ years of experience managing multi-site or franchise websites (automotive or retail preferred)

Strong understanding of SEO, SEM, Google Analytics (GA4), Tag Manager, and Google Search Console

Knowledge of UX / UI best practices and content management systems (CMS)

Ability to work cross-functionally with technical and non-technical stakeholders

Experience with tools like Hotjar, SEMRush, or Data Studio is a plus

Preferred Attributes

• Detail-oriented and analytical, with a performance-driven mindset

Comfortable working in a fast-paced, multi-rooftop environment

Problem-solver with a passion for continuous improvement

Automotive experience is an asset but not required

Apply Today

If you’re ready to own the digital storefront for one of Canada’s leading auto groups, apply now and help us drive the next evolution of our online experience.

At Capital Automotive Group, our vision is to be the most respected auto group in North America. In keeping with our mission, we strive to move customers’ lives forward with the best in automotive solutions, service and people. Through demonstrating our core values of respect, transparency, care, excellence, and innovation, we stand out from the rest and create a growth-driven organization.

Capital Automotive Group, founded in 1974, has expanded and continues to grow significantly. Our team consists of service technicians, product specialists and support staff from each location.

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