Website Content Strategist

Citizen; Calgary; On-site; CAD 65,000 - 93,000; Full time

Benefits offered by this job

three weeks of paid vacation

twelve flex days

Passion Day

MeMonday for mental health

remote work policy (30 days/year)

volunteer time (26 hours/year)

comprehensive benefits: health, dental

Job summary

POD Marketing seeks a Website Content Strategist to translate client goals, brand voice, audience insights, and SEO best practices into clear, engaging website content that performs. You’ll manage a portfolio of high-value accounts and contribute to training, processes, and contractor support.

You’ll collaborate with clients and internal teams to align content with business objectives, continually improving processes and staying current with industry trends.

Qualifications

• Legally able to work in Canada and based in Calgary, AB
• Bachelor’s degree in Communications, Business Administration, Marketing, or related field
• 3+ years of professional writing experience, with at least 2 years in a marketing context
• 2+ years in customer service, hospitality, or client relationship management is an asset
• Expert-level writing skills with a published portfolio
• Excellent organizational and time-management abilities
• Intermediate understanding of SEO concepts

Responsibilities

• Maintain a portfolio of complex or high-value clients, delivering strategic guidance and customized solutions
• Create informative, user- and SEO-driven website content tailored to client objectives
• Participate in client meetings to understand brand voice and content requirements
• Develop and maintain style guides aligned with each client’s branding
• Write content mirroring each client's tone and voice
• Conduct research on a wide range of topics to support content creation
• Receive and implement feedback from leads and senior writers
• Ensure timely delivery of high-quality, error-free content

Skills

Content writing

SEO knowledge

Client relationship management

Organization

Attention to detail

Portfolio

Education

Bachelor’s degree in Communications/Marketing/Business

Job description

Join Citizen and come write amazing websites, build cohesive, scalable strategies, and have an overall great time with the best team ever!

Posted by: Susy Alfaro, Strategic Marketer

Who Are You?

You’re a strong content writer who understands that effective website content needs to do more than sound good. You know how to balance brand voice, user experience, SEO, and business objectives to create content that connects with the right audience. You’re comfortable asking thoughtful questions, working directly with clients, adapting to different industries and brand voices, and using feedback to continuously strengthen your work.

You’re highly organized, detail-oriented, and able to manage competing priorities in a fast-paced agency environment without compromising quality. You enjoy contributing ideas, improving processes, supporting team training, and staying current on industry trends and best practices. You take ownership of your work, collaborate well with others, and are always looking for ways to make the content and client experience better.

What's the Role?

Great website content starts with strong writing, but it also requires strategy. As a Website Content Strategist on our Website team, you’ll turn client goals, brand voices, audience insights, and SEO best practices into website content that is clear, engaging, and built to perform.

You’ll work directly with clients, manage a portfolio of complex or high-value accounts, and help shape how our team works by contributing to training, improving processes, supporting contractors, and bringing forward ideas that strengthen our content services.

Duties & Responsibilities

• Maintain a client portfolio of complex or high-value clients, focusing on delivering an exceptional client experience, providing strategic guidance, and consistently offering customized solutions that align with client goals and expectations.
• Create informative, user- and SEO-driven website content tailored to client objectives.
• Participate in client meetings to understand brand voice and custom content requirements.
• Develop and maintain style guides that align with each client’s branding.
• Write content that mirrors each client's unique tone and voice.
• Conduct research on a wide range of topics to support content creation.
• Receive and implement feedback from the Team Lead of Website Content Strategy and Senior Content Writers.
• Ensure the timely delivery of high-quality, error-free content that meets project requirements.
• Assume responsibility for updating and maintaining all departmental process and training documentation.
• Assume responsibility for the maintenance and innovation of comprehensive training programs for team members, with occasional support from intermediate strategists.
• Actively participate in product development discussions, working closely with the manager to innovate and optimize our offerings.
• Oversee external contractors, assigning tasks and approving completed work to ensure it meets quality and project guidelines.
• Continuously stay abreast of industry trends and best practices to ensure we are ahead of the curve.

Required Experience & Skills

• Legally able to work in Canada and located in Calgary, AB
• Bachelor’s degree in Communication, Business Administration, Marketing, or related field
• 3+ years of professional writing experience, with at least 2 years in a marketing context
• 2+ years experience in customer service, hospitality, or client relationship management is an asset
• Expert-level writing skills, supported by a portfolio of published work
• Excellent organizational and time management abilities
• Exceptional attention to detail
• An intermediate understanding of SEO concepts

Who is POD Marketing?

POD Marketing is a full-service agency that works across marketing, consulting, and HR to help clients solve real business challenges. Behind that work is an incredible group of people. We put just as much care into supporting our team as we do our clients, creating an environment where people feel trusted, supported, and inspired to do their best work.

At POD, culture isn’t about perks (though we have those too). It’s about how you feel at work: accepted for who you are, encouraged to grow, and surrounded by people who want to see you succeed. That approach has earned us multiple awards, including recognition as one of Canada’s Most Admired Corporate Cultures.

What's in it for You?

At POD Marketing, we work hard, have fun, and genuinely support each other. We believe people do their best work when they feel valued, trusted, and balanced; and we’ve built an environment that makes that possible.

• three weeks of paid vacation
• twelve flex days
• a Passion Day to spend however you choose
• a company-wide MeMonday to prioritize mental health
• a thirty-day remote work policy for when you need a change of scenery
• twenty-six hours of paid volunteer time each year
• a comprehensive benefits package that includes health, dental, vision, and spending accounts

Growth and development are also a priority at POD. You’ll have access to our mentorship program, our in‑house leadership development program, DiSC communication training, and ongoing learning opportunities designed to help you grow your skills and career. You’ll also have regular one‑on‑one check‑ins, quarterly performance conversations, and a culture of continuous feedback that keeps you supported and clear on expectations.

Our downtown Calgary office is bright, modern, and stocked with good coffee, snacks, and great people. We offer discounts with local vendors and a culture that’s collaborative, energetic, and built on trust and respect.

At POD Marketing, we believe in creating an inclusive work environment, which is why we’re proud to be an equal opportunity employer. We consider and evaluate all qualified candidates based on their qualifications without discrimination based on race, colour, religion, age, gender, sexual orientation, gender identity, genetic information, national origin, disability, veteran status, or any other legally protected characteristics.