Paid Ads Specialist

Konstruct Digital; Calgary; Hybrid; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid work

Competitive pay

Paid time off

Extended health care

Free parking

Office games

Snacks & drinks

Pizza Thursdays

Fast-growing team

Job summary

Konstruct Digital is seeking a Paid Media Specialist to lead paid advertising strategies across North America. You will own campaigns from conception to optimization, driving revenue and insights.

You will stay ahead of PPC trends, manage budgets, and craft compelling ad copy to maximize ROI. This role rewards curiosity, data-driven decisions, and a fast-paced marketing environment.integrated with a collaborative team.

Qualifications

• 2+ years of ad buying and managing experience across paid platforms.
• 2-5 years in Marketing, Digital or eCommerce.
• Strong knowledge of PPC best practices and digital marketing strategies.
• Experience building and optimizing paid campaigns on Google, Facebook, LinkedIn, Twitter, Microsoft and YouTube.
• Ability to manage multiple goals (revenue, engagement, awareness) and KPIs.
• Proficient in managing mid-to-large budgets.
• Excellent copywriting for ad headlines and angles.
• Familiar with A/B and multivariate experiments.
• Strong analytical skills and pattern recognition.

Responsibilities

• Develop paid strategies to drive revenue-generating campaigns end-to-end.
• Provide insights and report on results to guide optimization.
• Identify next opportunities and scaling options for campaigns.
• Guide clients to succeed with data-driven paid media decisions.

Skills

Ad buying

Digital marketing

PPC campaigns

Campaign analysis

Copywriting

A/B testing

Data analysis

Communication

Google Analytics

Tools

Google Ads

Facebook Ads

LinkedIn Ads

Twitter Ads

Microsoft Advertising

YouTube Ads

Job description

Hey, we got your attention!

Paid Media Specialist

Thanks for checking us out! We’re hiring and looking for our next top Paid Media Specialist who is ready to contribute to a diverse portfolio of clients across North America.

A Little About Konstruct…

• We are a B2B-focused digital marketing agency headquartered in Calgary, Alberta, but we have clients all over North America.
• We specialize in search, paid, and content marketing. And we're damn good at all 3!
• We have a hybrid work model with three in-office days that fuel our collective pursuit of success. Champions aren't made in isolation, and we're serious about winning together.
• Unlike many other agencies, we’re serious about having a healthy work-life balance.
• We believe we can’t grow as a company unless we help you grow as a marketer, and we are obsessive about both.
• We take our culture seriously, nothing is more important to us than creating an environment where people can learn, grow, and have fun doing great work together. Thursday team lunches, anyone?
• We’re looking for curious self-starters who don't settle for "good enough." We sweat the details...every time!

A Little About The Role…

As a Paid Ads Specialist, you will develop paid strategies to drive successful revenue generating campaigns from beginning to end. You will help drive valuable insights and report on results: What is working and why? What are the next opportunities? How can we best scale the campaign?

We’re looking for an experienced Digital Marketer with a focus on paid ads to join our team and help guide our clients to success!

The right candidate lives and breathes paid media. You have up to the minute knowledge of the latest PPC and digital marketing trends, and always keep yourself up to date. You’re in this field because you love it. You love the pace and embrace change. You live by the motto “implement, test, optimize, repeat”. You want our clients to get the best bang for their buck and grow like crazy. Data makes you tick, you can never get enough of it and can get lost in spreadsheets analyzing data for hours.

Candidates must be located in the Calgary area.

A Little About You…

• 2+ years of ad buying and managing experience across paid acquisition platforms
• 2-5 years experience in a related discipline (Marketing, Digital or eCommerce)
• Thorough understanding of digital marketing and PPC best practices and strategies
• Proven experience building, maintaining, and optimizing successful digital strategies and paid campaigns on platforms like Google, Facebook, LinkedIn, Twitter, Microsoft, and YouTube
• Ability to effectively manage multiple goals (revenue, engagement, awareness) and to continuously improve month-over-month KPI targets
• Proficiency managing mid-to-large-scale budgets
• Great at copywriting. You can write headlines that get (and convert) the click. And can easily craft new angles on demand
• Familiarity with A/B and multivariate experiments
• Great analytical skills and pattern recognition. You can quickly spot trends, trim the fat, and scale what’s working
• Excellent written and verbal communication skills
• Experience with Google Analytics

Nice To Have

• Prior agency experience
• Google Ads Certified in Search, Display, Shopping, and Video
• Microsoft Ads Certified
• Facebook Certified
• Google Analytics Certified
• Experience setting up analytics and conversion tracking (Google Analytics / Google Tag Manager)

Your Qualities

• Details matter, you sweat the small stuff
• Relentless curiosity, you’re a lifelong learner
• Strong communicator, you love to talk marketing
• Marketer at heart, new trends, tactics, and tools keep you up at night
• Competitive, good enough is rarely good enough
• Empathetic, a client’s wins and losses are your wins and losses
• You want to do great work, and be on a team that enables that
• You maintain a data-first approach assess campaign performance and pinpoint issues
• You love to learn - this field is always changing and you love to change with it!

A Tip For Your Cover Letter

• We value critical thinking over cookie cutter checklists
• Walk us through your decision process for making ad campaigns succeed
• Highlight a really cool win where the solution wasn’t immediately clear or standard. What was the insight or data point that you found that led to this pivot

Job Perks

• Hybrid work environment
• Competitive compensation
• Vacation and paid time off
• Extended health care
• Free parking
• Office games (prepare to get your foos on!)
• Full kitchen stocked full of snacks
• Pizza Thursdays
• Be part of a fast-growing team that is in it to win it!

Wow, you read all the way to the bottom, we love you already!