Digital Analyst

Choice OMG Inc.; Edmonton; Hybrid; CAD 38,000 - 70,000; Full time

Job summary

Choice OMG Inc. is seeking a Digital Analyst to turn 60,000 data points daily into decisions.

You will own measurement validation across GA4, Google Tag Manager, and server-side tagging, and design dashboards in Looker Studio to guide strategy across SEO, paid media, and web. You will catch anomalies, explain numbers, and translate insights into actionable recommendations for non-analysts while collaborating with the team to extend monitoring infrastructure and improve attribution and channel

Qualifications

• GA4 certification preferred with strong hands-on GA4 and Google Tag Manager experience.
• Experience designing and validating measurement: events, conversions, and ideally server-side tagging.
• Dashboarding and reporting in Looker Studio or an equivalent tool.
• Comfort working across multiple data sources and a habit of catching anomalies before they reach a client.
• The ability to translate analysis into clear recommendations a non-analyst can act on.
• A working understanding of attribution, conversion rate, and channel performance across SEO and paid media.
• Attention to detail and a low tolerance for unexplained numbers.

Responsibilities

• Turn 60,000 data points a day into decisions and own measurement validation across GA4, GTM, and server-side tagging.
• Design and maintain dashboards in Looker Studio to drive strategy across SEO, paid media, and web.
• Identify anomalies, explain numbers, and fix issues before they reach client reports.
• Translate analysis into actionable recommendations for non-analysts and colleagues across the team.
• Help extend the monitoring infrastructure that makes work more effective and scalable.

Skills

GA4

Google Tag Manager

Looker Studio

Analytics

Dashboards

Attribution

Data validation

Tools

Server-side tagging

Data sources integration

Job description

Edmonton in-office / hybrid · $38,000 to $70,000 CAD

The TL;DR

• Role Digital Analyst
• Location Edmonton in-office / hybrid
• Salary $38,000 to $70,000 CAD
• Type Full-time

You will turn 60,000 data points a day into decisions. You will own measurement and tracking validation across GA4, Google Tag Manager, and server-side tagging, design and maintain dashboards in Looker Studio, and produce the analysis that drives strategy across SEO, paid media, and web. You are the person who catches when a number looks wrong, finds why, and fixes it before it reaches a client report. You will work closely with every specialist on the team, translate data into clear recommendations on attribution, conversion rate, and channel performance, and help extend the monitoring infrastructure that makes our work compound.

What we are looking for

• Google Analytics (GA4) certification preferred, with strong hands-on GA4 and Google Tag Manager experience
• Experience designing and validating measurement: events, conversions, and ideally server-side tagging
• Dashboarding and reporting in Looker Studio or an equivalent tool
• Comfort working across multiple data sources and a habit of catching anomalies before they reach a client
• The ability to translate analysis into clear recommendations a non-analyst can act on
• A working understanding of attribution, conversion rate, and channel performance across SEO and paid media
• Attention to detail and a low tolerance for unexplained numbers