Marketing Science, Analyst

twentysix; Calgary; Hybrid; CAD 70,000 - 95,000; Full time

Benefits offered by this job

Maternity leave

Benefits package

Vacation & sick days

Family services

Learning programs

Employee discounts

And more…

Job summary

Critical Mass in Calgary is seeking a Marketing Science Analyst to support website analytics deployment across a new implementation project, focusing on technical analytics setup rather than traditional media analysis.

The role collaborates with implementation leads to configure tracking, integrate analytics tools like GA, GTM, and possibly Adobe Analytics/Launch, and help optimize digital measurement infrastructure. A hybrid work model with the office 3 days a week is expected.

Qualifications

• 3–5 years in website analytics ecosystems and implementation
• Strong knowledge of Google Analytics, Google Tag Manager, tracking methodologies
• Experience with Adobe Analytics or Adobe Launch preferred
• Understanding of tracking architecture and tagging
• Experience with implementation processes

Responsibilities

• Website analytics implementation
• Implementing analytics and tracking tools on websites
• Supporting digital measurement infrastructure
• Working with analytics platforms and tag management systems
• Understanding how website tracking and implementation work technically

Skills

GA/GA4

GTM

Adobe Analytics

Adobe Launch

Tracking architecture

Website analytics

Tools

Google Tag Manager

Adobe Launch

Adobe Analytics

Job description

**Role: **

The Marketing Science, Analyst is an implementation-focused role responsible for supporting website analytics and digital measurement initiatives across a newly launched implementation project. Unlike traditional Marketing Science positions centered around media analytics, reporting, or campaign optimization, this role focuses specifically on the technical implementation of analytics and tracking solutions within websites and digital environments.

The role requires hands-on, collaboration capable of working closely with implementation leads and supporting the deployment, configuration, and optimization of digital analytics solutions.

Core Focus of the Role

• Website analytics implementation

• Implementing analytics and tracking tools on websites

• Supporting digital measurement infrastructure

• Working with analytics platforms and tag management systems

• Understanding how website tracking and implementation work technically

** **Experience & Tools

• The ideal candidate will have 3–5 years of experience working with website analytics ecosystems, tag management systems, and implementation processes.

• Strong knowledge of Google Analytics, Google Tag Manager (GTM), website tracking methodologies, and analytics implementation principles is essential.

• Experience with Adobe Analytics or Adobe Launch is preferred

• Website analytics implementation knowledge

• Understanding of tracking architecture and tagging

• Experience preferred with:

• Adobe Analytics

• Adobe Launch

• Website tracking principles

**What we offer: **

• Maternity and parental leave extra days

• Competitive benefits packages

• Vacation, compassionate leave, sick days, and flex days

• Access to online services for families and new parents

• Diversity and Inclusion Board with 12 affinity groups

• Internal learning and development programs

• Enterprise-wide employee discounts

• And more…

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

The ask stems from our want to:

• Strengthen opportunity for continuous learning

• Improve collaboration and team relationships

• Increase employee engagement

This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

*Critical Mass is an equal opportunity employer.

Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you.