Digital Analyst

Skillhub Solutions Inc.; Halifax; Híbrido; CAD 45 000 - 65 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Vacation and health benefits package

Hybrid work arrangement

RRSP matching

Three days/week in office

Annual travel credit

Health insurance

Parental/pregnancy leave top-up

Professional development

Recognition programs

Transit and fitness discounts

Resumo da oferta

VERB Interactive in Halifax, NS is seeking a Digital Analyst to support website and digital marketing measurement, reporting, and analysis for clients. You will work with analytics and development teams to ensure tracking is accurate and dashboards are built for performance insights.

You will analyze website behavior, marketing channels, conversions, and customer journeys to identify trends and opportunities, investigate changes, and communicate findings to clients.

Qualificações

• 1–2 years of experience in digital analytics, marketing analytics, business intelligence, or a related field.
• Post-secondary education in Marketing, Business, Economics, Mathematics, Statistics, Analytics, or related discipline, or equivalent practical experience.
• Experience with Google Analytics and/or Adobe Analytics, including segmentation, reporting, and performance analysis.
• Experience building dashboards using Data Studio, Tableau, or another reporting platform.
• Experience with spreadsheets, including formulas, pivot tables, data manipulation, charts, and reporting.
• Working knowledge of SQL; Python familiarity is an asset.
• Understanding of digital marketing channels, including paid media, SEO/GEO, email/CRM, social media, website performance, and conversion optimization.
• Strong analytical, problem-solving, data-accuracy, and communication skills.

Responsabilidades

• Support website and campaign tracking setup and ongoing management.
• Coordinate with analytics and development teams to ensure tracking is implemented accurately.
• Build and maintain dashboards and reports on website, campaign, and marketing performance.
• Analyze website behaviour, marketing channels, conversions, and customer journeys to identify trends and opportunities.
• Investigate performance changes and develop actionable business recommendations.
• Collaborate with Paid Media, SEO/GEO, CRM, UX, development, and other teams.
• Validate reports and dashboards, investigate discrepancies, and troubleshoot data-quality issues.
• Communicate findings to clients and monitor analytics alerts and unusual performance changes.

Conhecimentos

Google Analytics

Adobe Analytics

Data Studio/Tableau

SQL

Python

Dashboards

Digital marketing channels

Communication

Formação académica

Post-secondary education in Marketing/Business/Economics/Statistics/Analytics

Ferramentas

Google Analytics

Adobe Analytics

Data Studio

Tableau

Descrição da oferta de emprego

Halifax, NS Full-time Salary not specified

Employee Discounts

VERB Interactive is a digital marketing and technology agency based in downtown Halifax. The Digital Analyst supports website and digital marketing measurement, reporting, and analysis for clients.

What You Will Do

• Support website and campaign tracking setup and ongoing management.
• Coordinate with analytics and development teams to ensure tracking is implemented accurately.
• Build and maintain dashboards and reports on website, campaign, and marketing performance.
• Analyze website behaviour, marketing channels, conversions, and customer journeys to identify trends and opportunities.
• Investigate performance changes and develop actionable business recommendations.
• Collaborate with Paid Media, SEO/GEO, CRM, UX, development, and other teams.
• Validate reports and dashboards, investigate discrepancies, and troubleshoot data-quality issues.
• Communicate findings to clients and monitor analytics alerts and unusual performance changes.

Qualifications

• 1–2 years of experience in digital analytics, marketing analytics, business intelligence, or a related field.
• Post-secondary education in Marketing, Business, Economics, Mathematics, Statistics, Analytics, or a related discipline, or equivalent practical experience.
• Experience with Google Analytics and/or Adobe Analytics, including segmentation, reporting, and performance analysis.
• Experience building dashboards using Data Studio, Tableau, or another reporting platform.
• Experience with spreadsheets, including formulas, pivot tables, data manipulation, charts, and reporting.
• Working knowledge of SQL; Python familiarity is an asset.
• Understanding of digital marketing channels, including paid media, SEO/GEO, email/CRM, social media, website performance, and conversion optimization.
• Strong analytical, problem-solving, data-accuracy, and communication skills.

Benefits and Work Arrangements

Benefits include vacation starting on day one, an extra paid week off during the annual holiday closure, an annual travel credit, group health insurance, a $1,000 annual health or wellness spending allowance, RRSP matching, parental/pregnancy leave top-up, professional development, recognition programs, and transit and fitness discounts.

Local employees work in a hybrid arrangement with three days per week in the office. Remote opportunities are available for other locations.

This posting is for an existing vacancy. Automated tools may support administrative recruitment and screening activities; hiring decisions are reviewed and made by a human. Accommodations are available upon request.