Web Analytics & Optimization Lead

Info-Tech Research Group; Canada; Remote; CAD 90,000 - 130,000; Full time

Job summary

Info-Tech Research Group seeks a Web Analytics and SEO specialist to own GA4 and GTM implementations across our websites, ensuring data accuracy, robust measurement, and trusted insights for marketing, product, and leadership teams.

You will drive SEO content optimization, keyword research, on-page improvements, and measurement for AI visibility, collaborating with brand, content, and web teams to lift organic performance across North America and beyond.

Qualifications

• GA4 and GTM expertise with hands-on setup and debugging.
• 4–6 years in web analytics, ideally in marketing.
• Strong data visualization and reporting skills.
• Comfortable with SQL and light scripting.
• Proactive self-starter who translates data into insights.
• Solid SEO and content-optimization fundamentals.
• Working knowledge of GSC, Bing Tools, and Semrush.
• Able to explain technical findings to non-technical execs.

Responsibilities

• Own GA4 across sites, from setup to conversions and data accuracy.
• Own GTM setup, tags, events, and data layer collaboration.
• Maintain UTMs and tagging consistency across divisions.
• Analyze traffic, anomalies, and provide actionable recommendations.
• Produce monthly and quarterly website performance reports.
• Build and maintain dashboards and administer analytics tools.

Skills

GA4

GTM

SQL

Data visualization

Executive comms

SEO fundamentals

Content optimization

Analytics storytelling

Tools

Gainsight PX

Power BI

Semrush

Google Search Console

Bing Webmaster Tools

Job description

Info-Tech Research Group seeks a Web Analytics and SEO specialist to own GA4 and GTM implementations across our websites, ensuring data accuracy, robust measurement, and trusted insights for marketing, product, and leadership teams.

You will drive SEO content optimization, keyword research, on-page improvements, and measurement for AI visibility, collaborating with brand, content, and web teams to lift organic performance across North America and beyond.