Web Analytics Lead

The Home Depot

Toronto

Hybrid

CAD 95,000 - 125,000

Full time

31 hours ago

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Benefits offered by this job

Semi-annual bonuses

Deferred Profit-Sharing

Comprehensive benefits

Stock purchase discount

Merit-based raises

Job summary

The Home Depot Canada is seeking a Web Analytics Lead in Toronto to drive data-informed decision making for our website and mobile app, leveraging Adobe Analytics, Tableau, and robust dashboards.

You will mentor junior analysts and partner with Product, Marketing, UX and IT, ensuring data accuracy while translating business needs into actionable data solutions that optimize user experience and online growth.

Qualifications

3+ years of digital analytics & reporting experience with strong Adobe Analytics expertise.
Proficiency in analytics implementation, data analysis, and optimization to improve UX and conversions.
Familiarity with SQL, GCP, and visualization tools such as Tableau or Looker.

Responsibilities

Develop and execute web analytics strategy aligned with business goals; lead Adobe Analytics initiatives.
Serve as SME in Adobe Analytics; guide stakeholders in self-serve reporting solutions.
Collaborate with E‑Commerce, Marketing, and IT to translate business requirements into actionable analytics.

Skills

Digital analytics

Data analysis

Optimization

Stakeholder collaboration

Education

University degree in analytics/BI/computer science

Tools

Adobe Analytics

SQL

Tableau

Looker

GCP

Job description

Web Analytics Lead at The Home Depot in Toronto, ONM3C 4H9

Job Description

Pay Range: $95,000 - $125,000

At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-Sharing Program to assist with retirement savings; comprehensive paid benefits; a 15% discount on Home Depot stock purchases; and merit-based salary increases. We are committed to recognizing your efforts and supporting your growth with us.

Are you someone who thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects? If you’re also naturally curious and eager to keep learning, consider starting or growing your career with us at The Home Depot.

Web Analytics Lead will play a key role within the Web Data Enablement and Analytics Reporting Team, providing leadership to drive data informed decision-making for our website and mobile app. Leveraging deep expertise in Adobe Analytics, this role will manage platform configurations, ensure data accuracy, and develop robust web analytics strategies. The Lead will mentor junior analysts and act as a key liaison across Product, Marketing, UX, and IT teams, translating business requirements into actionable web data solutions that enhance user experience and drive online business growth. This role also involves conducting in-depth clickstream data analysis and collaborating with data engineering and other analytics teams to deliver enterprise-level dashboards and reports using tools like Tableau.

Key Responsibilities:

Develop and execute web analytics strategy aligned with business goals, leading initiatives to enhance Adobe Analytics capabilities.
Serve as a subject matter expert in Adobe Analytics, advising stakeholders on best practices and guiding them in creating self-serve reporting solutions.
Collaborate with E-Commerce, Marketing, and IT teams to collect and translate business requirements into web data enablement in Adobe and actionable reporting solutions.
Build and maintain scalable dashboards integrating Adobe Analytics and other data sources to deliver actionable insights on website performance and user behavior.
Evaluate the impact of website user experience updates and marketing campaigns on KPIs such as TOF/BOF metrics, conversion rates, and user engagement, offering optimization recommendations.
Define, monitor, and report on e-commerce KPIs (e.g., funnel performance) to identify trends, opportunities, and areas for improvement.
Ensure data accuracy and platform performance by maintaining Adobe Analytics configurations and aligning data tracking with business needs and reporting requirements.
Conduct in-depth clickstream data analysis, curate raw data for reporting, and collaborate with Data Engineering for seamless warehouse integrations.
Communicates Effectively
Customer Focus
Drives Results
Manages Complexity

Skills:

University Degree in analytics, BI, computer science, business, engineering or a related field
3+ years of progressive experience in digital analytics & reporting, with strong expertise in Adobe Analytics.
Proficiency in digital analytics implementation, data analysis, and optimization to optimize user experience and conversion rates.
Familiarity with SQL, GCP, and visualization tools such as Tableau or Looker is a plus.
Strong analytical skills to assess sales impact, correlate data with customer touchpoints, and propose actionable improvements.

Direct Manager/Direct Reports:

Reports to Manager, Ecomm Interconnected Analytics

Travel Requirements:

None

Physical Requirements:

None

Working Conditions:

Office
Degree

Minimum Years of Work Experience:

3 Years
1 Year

Certifications:

Adobe Analytics Certification – Good to have
Adobe Certified Expert - Adobe Analytics Business Practitioner

Other Requirements/Assets:

Monday to Friday in office (1 Concord Gate, North York)

In our commitment to efficiency, consistency, and a fair hiring experience for all candidates, The Home Depot Canada uses Artificial Intelligence (AI) technology to assist with the screening and assessment of applicants for this position. This technology is used to quickly and consistently identify candidates whose skills and experience are the strongest match for the role. Our process is designed to ensure human oversight is maintained throughout the selection process.

Our Core Values

Our associates are encouraged to initiative creative and innovative ways to serve our customers and improve the business as well as spread best practices throughout the company.

Taking Care of Our People

The key to our success is treating people well. We do this by encouraging associates to speak up and take risks, by recognizing and rewarding good performance and by leading and developing people so they may grow.

Respect For All People

In order to remain successful, our associates must work in an environment of mutual respect, free of discrimination and harassment where each associate is regarded as a part of The Home Depot Canada team.

Doing The Right Thing

We exercise good judgement by “doing the right thing” instead of just “doing things right.” We strive to understand the impact of our decisions and we accept responsibility for our actions.

Building Strong Relationships

Strong relationships are built on trust, honesty and integrity. We listen and respond to the needs of customers, associates, communities and vendors, treating them as partners.

Giving Back

An important part of the fabric of The Home Depot Canada is giving our time, talents, energy and resources to help strengthen the communities we live and work in.

Along with our quality products, service, price and selection, we must go the extra mile to give customers knowledgeable advice about merchandise and to help them use those products to their maximum benefit.

Creating Shareholder Value

The investors who provide the capital necessary to allow our company to grow need and expect a return on their investment. We are committed to providing it.