Web analytics advisor

TINK Digital Profitability Inc.; Montreal (administrative region); Hybrid; CAD 70,000 - 95,000; Full time

Benefits offered by this job

Hybrid work model

Summer schedule

Paid vacation

5 paid flexible days off

Group insurance

RRSP contributions

Telemedicine service

Employee Assistance Program (EAP)

Training reimbursement

Social events and activities

Job summary

TINK Digital Profitability Inc. in Montréal seeks a Web Analytics Consultant to drive data-informed decisions across client projects. You will implement tracking, build dashboards, and deliver insights that shape digital strategies.

You will collaborate with strategy, design, and development teams, promote analytics benefits to stakeholders, and ensure accurate measurement across web, mobile, and social initiatives. Fluency in French is required.

Qualifications

• Minimum of five (5) years of experience in web analytics or a similar role.
• Solid understanding of measurement tool implementation and related projects.
• Experience with Google Analytics and measurement tools such as Google Tag Manager.
• Ability to prepare and present deliverables clearly to clients and colleagues.

Responsibilities

• Participate in the implementation of measurement tools and write integration instructions.
• Develop measurement strategies and organize collected data.
• Set up measurement tools for websites and apps (GA4, GTM, Looker Studio).
• Define goals and KPIs and produce regular analysis reports with recommendations.
• Collaborate with strategy, design, and development teams and clients.

Skills

Google Analytics

Google Tag Manager

Looker Studio

BigQuery

Data analysis

Implementation guides

Client relationships

French fluency

Education

University degree in a related field

Tools

GA4

Google Tag Manager

Looker Studio

BigQuery

Job description

# Web analytics advisorPermanent Position /MontréalShare## What we're looking forWe are seeking a Web Analytics Consultant who lives for web statistics, numbers, and spreadsheets. If you know how to and enjoy leveraging data (Digital Analytics) to elevate business intelligence and contribute to defining our clients' digital strategies and tactics with our team of strategists, we want to meet you!You will be responsible for producing, maintaining, and improving performance reports based on our clients' objectives. As a specialist, you will make recommendations based on web metrics analysis to guide our clients in their strategic decisions.You will collaborate with various stakeholders, both internally (strategy, design, development teams, etc.) and externally (clients), throughout web, mobile, or social projects. Your role will also include promoting the benefits of web analytics to these stakeholders.Your mission will be to help companies improve the measurement of their web performance by implementing tracking and analysis solutions on their websites and mobile applications.## Job Tasks and Responsibilities* Participate in the implementation of measurement tools, including writing integration instructions.* Develop measurement strategies (the data that is collected and how it is organized).* Set up measurement tools for websites and apps, including GA4, Google Tag Manager, and Google Looker Studio.* Define goals and performance indicators (KPIs).* Produce analysis reports and provide regular recommendations.* Collaborate with the internal team of digital and content strategists.* Compile, analyze, and disseminate website performance data on a regular or ad hoc basis.## Required Qualifications and Characteristics* Minimum of five (5) years of experience in a similar position.* A solid technical understanding of measurement tool implementation, with previous participation in similar projects or activities.* Practical experience with Google Analytics.* Technical skills with measurement tools such as Google Tag Manager.* Experience in writing implementation guides.* Ease in preparing and presenting deliverables produced within your functions.* The ability to establish and maintain strong professional relationships with clients and colleagues.* Great rigor, meticulous attention to detail, a quick mind, strong autonomy, initiative, and excellent organizational skills.* Good knowledge of current trends and technological developments.* A university degree in a related field or an equivalent combination of education and relevant experience.* Experience with the implementation of e-commerce sites (an asset).* Experience with the BigQuery solution and a general understanding of database concepts (an asset).* Excellent command of French, both oral and written, is required for this position.## What we offerYour well-being is at the heart of our priorities. That's why we're proud to offer you the following benefits:* 37.5-hour work week with a flexible schedule.* Hybrid work model (2 days per week in person at our office).* Summer schedule.* Paid vacation.* 5 paid flexible days off.* Group insurance: medical, dental, short- and long-term disability, as well as travel insurance.* Supplemental health spending account.* Employer contribution to a group RRSP.* Telemedicine service.* Employee Assistance Program (EAP).* A well-established client base and large-scale projects using a variety of modern technologies.* Access to the Elan program.* Career growth opportunities.* Reimbursement for training and professional development activities.* Social events and activities.