Marketing digital experience strategist

TINK Digital Profitability Inc.; Montreal (administrative region); Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

3 weeks vacation

2 sick days

Flexible schedule

Job summary

TINK Digital Profitability Inc. seeks a Digital Experience Strategist to shape and deliver user-centric web and mobile experiences for Community & Quebec banners. You will lead end-to-end strategy, manage B2C campaign workflows, and facilitate workshops to align objectives and metrics.

The role is hybrid, based in Montréal, with a contract to 30 April 2027 and potential renewal. You will guide UI designers, coordinate cross-functional teams, and ensure experiences meet brand standards and user

Qualifications

• Experience in B2C marketing and digital experience strategy (5+ years).
• Ability to translate business goals into UX/UI requirements and experiences.
• Strong communication and stakeholder management skills.

Responsibilities

• Drive end-to-end digital strategy for web and mobile experiences across banners.
• Own B2C campaign workflows from intake to detailed schedules.
• Lead workshops to align objectives, scope and success metrics.

Skills

UX/UI design

Strategic thinking

Creative problem solving

Communication skills

Project management

Education

Bachelor's degree in marketing or related field

Tools

Figma

FigJam

Adobe Creative Suite

CMS environments

Job description

# Marketing digital experience strategistContractual Position /MontréalApplyShare## What we are looking forThe Digital Experience Strategist plays a key role in shaping and delivering high-quality, user-centric digital experiences across web and mobile platforms for Community & Quebec banners. This role drives end-to-end strategy and execution for campaign initiatives and broader business requests, translating business objectives into cohesive, scalable, and measurable digital experiences.Acting as a strategic connector across teams, the Digital Experience Strategist ensures experiences are aligned with site goals, brand standards, and user needs - while maintaining visibility on workload, prioritization, and performance outcomes.**Employment Type:** Full-time, contract until 30th April 2027 with possibility of renewal, hybrid position**Location:** Organization based in Montreal-Nord (1 day per week on-site, 4 days remote)**Hours:** 37.5 hours per week## Job Tasks and Responsibilities* Drive end-to-end strategy and execution for web and mobile experiences across different banners, supporting both campaign initiatives and broader business requests.* Own and manage B2C campaign workflows, from request intake and ROB development to the creation and maintenance of detailed workback schedules.* Facilitate discovery and alignment through workshops and working sessions, ensuring clear definition of objectives, scope, and success metrics.* Translate business objectives and marketing goals into actionable UX/UI requirements and experience strategies.* Coordinate closely with cross-functional internal teams (Martech, banner, creative integration, content, product, IT) and external partners to ensure seamless execution.* Guide and support UI Designers, ensuring design solutions effectively bring the experience strategy to life while meeting both user needs and business goals.* Maintain visibility on workload, capacity, and prioritization, ensuring the most valuable and impactful experiences are delivered first.* Ensure alignment with site objectives, brand standards, and design systems, driving consistency and high-quality digital experiences across platforms.* Measure campaign and experience performance, lead post-mortems, and leverage UX/UI analytics and insights to continuously optimize future experiences.* Collaborate with analytics and optimization teams to support experimentation, testing, and performance-driven decision-making.## Required Qualifications and Characteristics* 5+ years of experience B2C marketing, digital experience strategy or a similar role.* Bachelor's degree in marketing or a related field.* Experience with UX/UI design.* Ability to lead strategic thinking and creative problem-solving, aligning digital. experiences with business objectives, user needs, and brand standards.* Excellent verbal and written communication skills, with the ability to clearly articulate experience strategy, rationale, and recommendations to stakeholders.* Strong organizational and time management skills, with experience managing multiple initiatives, dependencies, and timelines.* Solid understanding of UX/UI principles, responsive and mobile-first design, and digital experience best practices.* Proficiency in design and collaboration tools such as Figma, FigJam, Adobe Creative Suite, and similar platforms.* Familiar with CMS environment.* Knowledge with analytics and optimization tools.* Knowledge of SEO best practices and their impact on UX.* Knowledge of accessibility standards (AODA / WCAG 2.0) and inclusive design principles.## What we offerYour well-being is at the heart of our priorities. That's why we are proud to offer you the following benefits:* 37.5 hour work week with a flexible schedule;* Hybrid work model (1 day per week on-site at the client's office);* 3 weeks of paid vacation;* 2 sick days.