VP of Marketing & Digital Transformation

FirstOntario Credit Union; Hamilton; Hybrid; CAD 169,000 - 212,000; Full time

Benefits offered by this job

Top-tier health and wellness benefits

Yearly health spending account

Professional development allowance

Pension Plan

Flex-work environment

Volunteer program (Blue Wave)

Job summary

FirstOntario Credit Union seeks a VP of Marketing and Digital Strategy to lead multi-brand marketing and digital initiatives, driving data-driven member growth and digital adoption. You will align strategy with the enterprise plan and oversee a team across marketing and digital functions.

The role reports to the SVP and requires a track record of transforming marketing into measurable growth, with strong leadership, budgeting, and stakeholder management in financial services.

Qualifications

• A University degree in business, marketing, digital strategy, or related field.
• 12+ years of progressive marketing/digital leadership experience, including executive-facing accountability.
• Strong ROI framework development and vendor evaluation experience.

Responsibilities

• Lead multi-brand marketing and digital strategy for FirstOntario, Saven, and Creative Arts Financial.
• Define annual integrated marketing and digital roadmap across brand, campaigns, channels, and member experience.
• Drive digital transformation with marketing automation, personalization, and analytics to improve targeting and efficiency.
• Present performance insights and business cases to CEO, SLT, and Board-level committees.
• Ensure regulatory compliance and manage enterprise risk within marketing initiatives.

Skills

Marketing leadership

Digital transformation

Data analytics

Budget management

Executive communication

Stakeholder management

Strategy development

Team leadership

Vendor management

Performance measurement

Education

University degree in business/marketing

Tools

Marketing automation

Digital signage CMS

Analytics platforms (e.g., Environics)

Job description

FirstOntario Credit Union seeks a VP of Marketing and Digital Strategy to lead multi-brand marketing and digital initiatives, driving data-driven member growth and digital adoption. You will align strategy with the enterprise plan and oversee a team across marketing and digital functions.

The role reports to the SVP and requires a track record of transforming marketing into measurable growth, with strong leadership, budgeting, and stakeholder management in financial services.