VP, Marketing & Digital Transformation

Firstontario Credit Union Limited; Hamilton; Hybrid; CAD 169,000 - 212,000; Full time

Benefits offered by this job

Hybrid work environment

Competitive compensation package

Health and wellness benefits

Professional development stipend up to

Pension Plan

Employee Volunteer program

Employee Assistance Program

Job summary

FirstOntario Credit Union Limited is seeking a VP of Marketing and Digital Strategy to lead strategic direction, performance, and digital transformation for its brands, including Saven Financial and Creative Arts Financial.

The role partners with the SVP and C-suite to define a comprehensive marketing roadmap, expand digital member services, and drive measurable growth in membership and digital engagement. Hybrid work in Ontario is supported.

Qualifications

• 12+ years of progressive marketing and/or digital leadership experience.

Responsibilities

• Define and execute a multi-brand marketing and digital roadmap across FirstOntario, Saven, and Creative Arts Financial.
• Lead development and governance of brand standards and messaging across all brands.
• Drive digital transformation including marketing automation, personalization, and data analytics.
• Set and monitor KPIs, prepare business cases, and report ROI to executive leadership.
• Lead and develop a multidisciplinary marketing and digital team.

Skills

Marketing strategy

Digital transformation

Leadership

ROI framework

Data analytics

Vendor management

Communication

Education

University degree in business/marketing/digital strategy

Tools

Marketing automation

CMS platforms

Digital signage

Analytics tools

Job description

FirstOntario Credit Union Limited is seeking a VP of Marketing and Digital Strategy to lead strategic direction, performance, and digital transformation for its brands, including Saven Financial and Creative Arts Financial.

The role partners with the SVP and C-suite to define a comprehensive marketing roadmap, expand digital member services, and drive measurable growth in membership and digital engagement. Hybrid work in Ontario is supported.