Vice President, TV & Radio Sales

Rogers Sports & Media; Toronto; On-site; CAD 180,000 - 320,000; Full time

Benefits offered by this job

Health and dental benefits

Pension plan & stock matching

Discounts on Rogers services and event

Volunteer time off

Job summary

Rogers Sports & Media in Toronto is seeking a Vice President of TV & Radio Sales to lead a multi-brand, multiplatform ad sales strategy. You will drive revenue growth, oversee a national to local sales organization, and align on a Single Point of Contact model across platforms with executive collaboration.

You will manage budgets, set KPIs, and coach a high-performing team while partnering with various brands and departments to maximize revenue across TV, radio, and digital properties.

Qualifications

• 10–15 years of progressive sales leadership experience, ideally within Media.
• Exceptional interpersonal and communication skills (written and verbal).
• Strong analytical, problem solving, and negotiation capabilities; deep understanding of multiplatform, multi-brand media environments.
• Proven ability to exercise sound judgment and diplomacy when influencing at all organizational levels.
• Strategic, forward-thinking sales leader with strong industry insight and the ability to anticipate market challenges and opportunities.
• Track record of effective cross functional collaboration.

Responsibilities

• Advertising Revenue Leadership - Deliver annual revenue objectives for the TV & Radio Sales Organization, including Agency, National, Regional, and Local TV & Radio targets.
• Sales Strategy - Lead the RSM-wide strategy for TV & Radio Sales, ensuring the organization aligns to the Single Point of Contact model and effectively leverages multiplatform and multi-brand strengths as a competitive advantage.
• Sales Management & Operations - Oversee sales team, including budget management, KPI development (financial performance, client satisfaction, employee engagement), and fostering a culture of collaboration, innovation, and high performance.
• Talent Leadership - Build, coach, and inspire a high performing team by selecting strong leaders, providing ongoing development for talent across the organization, and establishing a ready successor pipeline.

Job description

Are you ready to take your career to new heights and be a part of a dynamic team at Rogers Sports & Media? We believe in creativity, innovation, and collaboration in everything we do, and we are looking for people who share this mindset to join us. With a monthly reach of 30 million Canadians, you can help shape the future of sports, news, e-commerce, and entertainment. At Rogers, we value diversity and inclusivity and believe that every voice matters. Join us today and be a part of a team that is redefining the future of media.

Vice President - TV & Radio Sales

Who We're Looking For

Reporting to the SVP, TV & Radio, this role is accountable for leading and executing a compelling, differentiated, and integrated “Single Point of Contact” Go To Market strategy that drives advertising revenue across all platforms. This executive will set the strategic direction for TV & Radio Sales—including National Agency, Regional and Local Sales, as well as Go to Market, Out of Home, and Programmatic teams. As a key member of the TV & Radio Leadership Team, this individual is responsible for ensuring the Sales organization meets its annual revenue targets. This highly visible role offers an opportunity to lead a world‑class, multi‑channel sales organization supported by the significant resources, infrastructure, and trusted brands of Rogers Sports & Media. This is a critical position in delivering revenue growth for the company.

What You'll Do

• Advertising Revenue Leadership - Deliver annual revenue objectives for the TV & Radio Sales Organization, including Agency, National, Regional, and Local TV & Radio targets.
• Sales Strategy - Lead the RSM-wide strategy for TV & Radio Sales, ensuring the organization aligns to the Single Point of Contact model and effectively leverages multiplatform and multi-brand strengths as a competitive advantage.
• Sales Management & Operations - Oversee sales team, including budget management, KPI development (financial performance, client satisfaction, employee engagement), and fostering a culture of collaboration, innovation, and high performance.
• Talent Leadership - Build, coach, and inspire a high performing team by selecting strong leaders, providing ongoing development for talent across the organization, and establishing a ready successor pipeline.

Performance Metrics

• Achievement of TV & Radio ad sales revenue targets.
• Successful execution of the “Single Point of Contact” strategy across all platforms and brands.
• Strong internal partnerships that integrate TV & Radio Sales into the broader Rogers Sports & Media ecosystem (Sports, Revenue Management, Local Sales, Digital Ad Operations, etc.).

What You Bring

• 10–15 years of progressive sales leadership experience, ideally within Media.
• Exceptional interpersonal and communication skills (written and verbal).
• Strong analytical, problem solving, and negotiation capabilities; deep understanding of multiplatform, multi-brand media environments.
• Proven ability to exercise sound judgment and diplomacy when influencing at all organizational levels.
• Strategic, forward-thinking sales leader with strong industry insight and the ability to anticipate market challenges and opportunities.
• Track record of effective cross functional collaboration.

Attributes

• Results oriented, with a balance of short and long-term focus.
• Inspiring leader capable of motivating teams and maintaining a positive, high-performance culture.
• Skilled at managing multiple initiatives in a fast paced, results driven environment.
• Highly collaborative team player who builds strong relationships, influences effectively, and drives alignment.
• Able to translate corporate strategy into meaningful direction and motivation for teams.
• Strong communicator with experience in delivering recommendations and influencing executive stakeholders.
• Executive presence with the ability to navigate complex situations and negotiate persuasively.

What's in it for you?

We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you’ll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including

• Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.
• Discounts Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
• Paid time off for volunteering.
• Company matching contributions to charities you support.

Growth & Development Opportunities

• Self-driven career development programs
• Rogers First priority in applying to internal roles of interest

Wellness Programs

• Employee & family assistance program
• Virtual Healthcare
• Cognitive Behavioural Therapy (CBT)
• Low or no-cost fitness membership

Our commitment to diversity

• An inclusive and diverse workplace where you can bring your whole self to work.

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Length of Contract Not Applicable (Regular Position)

Work Location 1 Mount Pleasant (083), Toronto, ON

Travel Requirements Up to 25%

Background Check(s) Required Criminal Record and Credit Check

To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite. We believe that in-person connection strengthens our culture and drives industry-leading performance.

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whre that they have what they need to be at their best.

Everyone who applies for a job will be considered.

We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation.

We work with our candidates who are experiencing a disability throughout the recruitment process to ensut how we can ensure that you deliver your best work.

You matter to us!