Vice President - Public Relations

Jobtailor; Toronto; On-site; CAD 120,000 - 180,000; Full time

Job summary

Craft seeks a senior leader to drive public relations and integrated communications across client portfolios. You will oversee accounts and teams, shape strategic campaigns and deliver compelling communications programs that resonate with diverse audiences.

You will nurture client relationships with proactive thinking, strong value delivery and collaborative leadership, while guiding financial stewardship and coaching talent to build high-performing teams.

Qualifications

• Significant senior-level experience leading public relations or integrated communications programs.
• Trusted client counsellor able to guide clients through opportunities, challenges and complex decisions.
• Ability to grow client relationships through proactive thinking and demonstrating value.
• Strong strategic and creative thinking skills.
• Ability to build and lead high-performing teams and coach people at every level.
• Understanding of the financial side of agency leadership.

Responsibilities

• Lead accounts, teams and the overall Craft business forward.
• Participate hands-on in strategic planning and campaign execution.
• Develop and deliver smart, creative and effective communications programs.
• Grow client relationships through new ideas, proactive thinking and creative ideation.
• Build and lead high-performing client teams.
• Demonstrate strong financial stewardship.
• Provide guidance, feedback and development through an “always be coaching” mindset.
• Shape Craft’s future by identifying opportunities, solving agency-wide challenges and moving the business forward.

Skills

Senior-level leadership

Public relations leadership

Integrated communications

Strategic thinking

Client relationship growth

Job description

• Lead accounts, teams and the overall Craft business forward
• Participate hands-on in strategic planning and campaign execution
• Develop and deliver smart, creative and effective communications programs
• Grow client relationships through new ideas, proactive thinking and creative ideation
• Build and lead high-performing client teams
• Demonstrate strong financial stewardship
• Provide guidance, feedback and development through an “always be coaching” mindset
• Develop tools, approaches and best practices
• Help attract, develop and retain exceptional people
• Shape Craft’s future by identifying opportunities, solving agency-wide challenges and moving the business forward

Requirements

• Significant senior-level experience leading public relations or integrated communications programs, ideally in an agency environment
• Trusted client counsellor able to guide clients through opportunities, challenges and complex decisions
• Ability to grow client relationships through proactive thinking and demonstrating value
• Strong strategic and creative thinking skills
• Ability to build and lead high-performing teams and coach people at every level
• Understanding of the financial side of agency leadership
• High standards, deep curiosity and an instinct to challenge the status quo
• Empathetic, collaborative leadership style

Core Competencies

Demonstrates expertise in leading public relations and integrated communications programs while fostering high-performing teams and client relationships. Exhibits strong strategic and creative thinking, alongside financial stewardship and a commitment to coaching and developing talent.

Highest-signal resume keywords

• Public Relations Leadership
• Integrated Communications Programs
• Client Relationship Management
• Strategic Thinking
• Team Building and Coaching

Soft Skills

• Creative Ideation
• Proactive Thinking
• Empathetic Leadership
• Collaboration
• Financial Stewardship

Industry Keywords

• Agency Environment
• Communications Programs
• Client Counselling
• Best Practices
• Strategic Planning