Vice President, Influential

Publicis Groupe; Toronto; Hybrid; CAD 140,000 - 160,000; Full time

Benefits offered by this job

Hybrid work environment

Cell phone & internet allowance

Private health and dental insurance

Mental wellness resources

Parental leave top-up

Job summary

Publicis Groupe Canada is hiring a Vice President, Influential to lead the influencer practice for major clients. This senior role blends client counsel, business development, and team leadership, shaping bold, insight-driven influencer campaigns that drive brand influence and measurable growth.

The role requires 15+ years in influencer marketing with at least 8 years in the influencer space, plus strong knowledge of social and integrated communications. Hybrid work in Toronto is offered.

Qualifications

• 15+ years in influencer marketing with 8+ years in the influencer space.

Responsibilities

• Lead client programs across influencer and social strategies.
• Develop and oversee strategic growth and new business opportunities.
• Manage and mentor a high-performing team.
• Oversee budgets and profitability.

Skills

Influencer marketing

Leadership

Business development

Budget management

Strategic thinking

Job description

Company description

Publicis Groupe Canada is the Canadian subsidiary of Publicis Groupe, the second largest communications group in the world and a global leader concentrated within four main activities: Communication, Media, Data and Technology. Publicis Groupe Canada represents the vision of a set of collaborative and integrated agencies that offer expertise and insightful services to many of the biggest brands in North America.

Publicis Groupe Canada is committed to its Diversity, Equity and Inclusion mandate which focuses on four pillars: Education, Talent Management, Outreach and Giving Back. Since the mandate's launch in 2020, they have made strong and continued growth in all their pillars including top-tier mental health benefits, regular education sessions for employees, six business resources groups for employees of various backgrounds and their allies and developing training and scholarships programs with POV and the Miami Ad School Canada. The Groupe also launched This Is The Job, an initiative designed to work with Canada's largest school boards to change the complexion of the marketing industry and inspire racialized teens and young adults to consider a career in the industry.

Canadian brands include: Publicis Canada (Publicis Canada, Hawkeye, Razorfish, Publicis Health, ThePubProductions, Nurun, Publicis Sports & Entertainment), Publicis Media (Starcom, Spark Foundry, Zenith), Leo Burnett (Leo Burnett Canada, Ove Brand Design, Leo Burnett Design), Saatchi & Saatchi (Saatchi & Saatchi Canada, Synergize, TPM), MSL Canada/North Strategic (North Strategic, MSL Canada, Notch Canada) and Publicis Sapient.

Overview

As part of North Strategic/ MSL Canada/ and Publicis Groupe Canada's growing Influencer practice we’re hiring a Vice President, Influential to lead the influential offering within the PR agencies for some of our most important clients, acting as a trusted senior advisor who brings strategic thinking, creative vision, and strong relationship leadership to every engagement. This role blends client counsel, business development, team leadership, financial stewardship, and big-idea campaign development, helping shape memorable influencer strategies that drive brand influence, measurable results, and long-term growth. The ideal candidate is an experienced, entrepreneurial leader who understands how influencer marketing connects to broader integrated communications, can inspire and develop high-performing teams, and is energized by building bold, insight-driven work for iconic brands.

Responsibilities

Client Leadership & Counsel

• Put clients at the center of everything you do by understanding their business environment, industry trends, products, and organizational dynamics.


• Build trusted senior client relationships by anticipating needs, bringing forward fresh ideas, providing expert counsel, and delivering outstanding account service.


• Manage all facets of client programs, including research and insights, strategy development, campaign planning, execution, and performance analysis.

Strategic Growth & Business Development

• Contribute to company revenue projections and share responsibility for building and managing accounts with growth and profitability in mind.


• Drive new business by leading and advising on pitches that bring social and influencer strategies, investigative research, campaign analysis, and monitoring to life.


• Build industry recognition for our agency capabilities through professional activities, community involvement, and strong industry relationships.

Creative & Influencer Strategy

• Develop award-winning, insight-driven creative ideas that drive results, strengthen brand influence, and help clients stand out.


• Bring bold creative thinking to every brief, encouraging teams to challenge convention and think beyond the expected.


• Apply deep influencer, industry, and brand expertise to continuously evolve how the team approaches strategy, execution, and innovation.

Team Leadership & Talent Development

• Provide strategic leadership to a team of top talent by managing staffing plans, aligning resources to budgets and projections, and ensuring everyone understands their role in achieving client and business objectives.


• Recruit, coach, develop, and mentor a highly engaged team, empowering individuals to grow, perform, and succeed.

Qualifications

Who you are:

• You are a seasoned influencer marketing leader with 15+ years of experience, including at least 8 years in the influencer space, and a strong track record of building creative, effective programs for major brands.


• You bring deep knowledge of influencer, social, and integrated communications, with the ability to spot trends, shape bold ideas, and turn strategy into work that drives impact.


• You are a trusted client partner and confident business builder who can strengthen relationships, identify growth opportunities, and help win new work.


• You lead with clarity, collaboration, and care, inspiring high-performing teams while coaching and developing talent for what's next.


• You are commercially minded, organized, and comfortable managing budgets, forecasts, and account profitability in a fast-moving agency environment.


• You bring an entrepreneurial spirit, a growth mindset, and the resilience to thrive in a role where ambition, creativity, and adaptability matter.

Additional information

• Meaningful work where you can have a direct impact working on some of the biggest brands out there!


• A culture of entrepreneurship, creativity, growth and collaboration.


• Work with top talent at an award-winning agency on a serious growth trajectory.


• A focused commitment to career development and personal success.


• Access to thousands of on-demand e-learning opportunities, and a suite of leading AI tools and resources.


• Highly competitive compensation and benefits package including substantial time off policies and mental wellness resources (like really. It's a big deal).


• Oh, and did we mention the perks?! Hybrid work environment, parental leave top-up program, regular social events, cell phone & internet allowance, professional development or wellness allowance, Business Resource Groups, Private health and Dental insurance, Life and Disability insurance... Just to name a few... #workperks.


• Work from (almost) anywhere for up to 20 days per year.


• All staff meetings so you're always in the know.


• This is a hybrid role tied to our Toronto office.

Salary

Transparency matters to us. The salary range for this position is CAD$140K-$160K per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision‑making. We believe in a human-first approach, where your experience and potential are recognized by people.

North Strategic/ MSL/ Publicis is committed workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.