Vertical Sales Representative

United Rentals; Coquitlam; On-site; CAD 65,000 - 90,000; Full time

Job summary

United Rentals in Coquitlam, BC, is seeking a Vertical Sales Representative to drive revenue growth within targeted industry verticals. You will identify new business opportunities, manage a portfolio of accounts, and build long‑term relationships with customers in construction, industrial, utilities, and infrastructure.

On-site role with field visits and proposal development. Responsibilities include assessing jobsite needs, presenting tailored equipment and service solutions, coordinating with

Qualifications

• Demonstrated experience in B2B sales, account management, or business development.
• Strong relationship-building, customer service, and stakeholder communication.
• Proficiency in opportunity identification, needs analysis, solution selling, and negotiation.
• Comfort using CRM platforms to manage pipelines and document activities.
• Solid organizational and time management skills, with territory planning.
• Ability to work on-site with a valid driver’s license and safe driving record.
• Knowledge of jobsite operations and safety practices is beneficial.

Responsibilities

• Identify and develop new business opportunities and manage a portfolio of accounts.
• Build long‑term relationships with customers in construction, industrial, utilities, and infrastructure.
• Conduct customer visits, assess jobsite needs, prepare proposals, and present tailored equipment/service solutions.
• Coordinate with operations and specialty divisions to ensure timely delivery and service quality.
• Track opportunities and performance using CRM and sales tools; maintain a strong pipeline.
• Collaborate with internal teams to execute sales strategies for complex projects.

Skills

B2B sales

account management

business development

relationship building

customer service

stakeholder communication

needs analysis

solution selling

negotiation

CRM platforms

territory planning

time management

Education

Post-secondary education in business, marketing, engineering, or related field

Job description

Company Description

United Rentals is the world’s largest equipment rental company, supporting customers across construction, industrial, utilities, infrastructure, and emergency response projects. With the industry’s largest fleet and over 25 years of operational experience, the company combines scale, expertise, and digital innovation to keep worksites operating safely and efficiently. Its offerings include general and specialty equipment rentals, safety services, and connected jobsite technologies that help customers manage complexity and improve productivity. By integrating equipment, data, and field expertise, United Rentals enables more connected, intelligent worksites with greater safety, visibility, and performance. The organization is focused on problem solving and provides 24/7 support, training, and best-in-class solutions to empower customer success.

Role Description

The Vertical Sales Representative is a full-time, on-site role based in Coquitlam, BC, focused on driving revenue growth within targeted industry verticals. This position is responsible for identifying and developing new business opportunities, managing a portfolio of accounts, and building long‑term relationships with customers in sectors such as construction, industrial, utilities, and infrastructure. Day‑to‑day activities include conducting customer visits, assessing jobsite needs, preparing proposals, and presenting tailored equipment and service solutions. The role also involves coordinating with operations and specialty divisions to ensure timely delivery, service quality, and customer satisfaction, while consistently tracking opportunities and performance using CRM and sales tools. The Vertical Sales Representative collaborates with internal teams to execute sales strategies, support complex projects, and maintain a strong pipeline aligned with business objectives.

Qualifications

• Demonstrated experience in B2B sales, account management, or business development, ideally within equipment rental, construction, industrial, or related sectors.
• Strong skills in relationship building, customer service, and stakeholder communication, with the ability to engage decision makers at multiple levels.
• Proficiency in opportunity identification, needs analysis, solution selling, and negotiation to close profitable deals.
• Comfort using CRM platforms and basic digital tools to manage pipelines, document activities, and generate reports.
• Solid organizational and time management skills, including territory planning, prioritization of accounts, and follow‑through on commitments.
• Ability to work on‑site and in the field at customer locations and jobsites, with a valid driver’s license and safe driving record.
• Knowledge of jobsite operations, equipment applications, and safety practices is highly beneficial.
• Post‑secondary education in business, marketing, engineering, or a related field is an asset; equivalent industry experience is also valued.
• Commitment to inclusive, collaborative teamwork and openness to learning United Rentals’ products, services, and vertical market strategies.