Venue Sales Representative

Mississauga Convention Centre Ltd; Mississauga; On-site; CAD 42,000 - 65,000; Full time

Job summary

Mississauga Convention Centre is seeking a motivated Venue Sales Representative to drive bookings and revenue in a performance-based role. You will generate leads, qualify inquiries, tour venues, present tailored packages, and close sales.

The ideal candidate thrives on meeting hard targets, builds strong client relationships, and collaborates with events and operations teams to ensure seamless event execution. Prior venue sales or hospitality experience is preferred.

Qualifications

• Experience in sales, business development, or account management in a target-driven role.
• Ability to generate leads, manage sales opportunities, and close deals.
• Strong communication, negotiation, and relationship-building skills.
• Proactive prospecting, networking, and developing new business.

Responsibilities

• Proactively identify, pursue, and secure venue bookings to drive revenue growth.
• Respond to inquiries, qualify leads, follow up with prospective clients, and convert opportunities into bookings.
• Identify and approach potential clients, corporate organizations, event planners, and wedding planners.
• Build and maintain relationships with clients to encourage repeat business and referrals.
• Conduct venue tours, present packages, and tailor proposals to client needs.
• Prepare proposals and quotations, discuss packages, negotiate within guidelines, and close sales.
• Meet weekly and monthly sales targets and revenue goals.
• Maintain an organized pipeline of leads and ensure timely follow-ups.
• Provide regular updates on sales activity, bookings, pipeline and performance against targets.
• Identify new market segments and partnerships to increase bookings.
• Work with events and operations teams for smooth transition from booking to event execution.

Skills

Sales experience

Lead generation

CRM systems

Negotiation

Relationship building

Time management

Prospecting

Follow-up skills

Tools

CRM software

Job description

Department: Sales & Business Development

Employment Type: [Full-time / Part-time / Contract]

About Mississauga Convention Centre

Mississauga Convention Centre (MCC) is a premier event venue offering spaces for a wide range of events, including weddings, corporate functions, conferences, galas, and social celebrations.

We are looking for a motivated, results-driven Venue Sales Representative to join our team and help drive venue bookings, develop new business opportunities, and maximize revenue.

About the Role

This is a performance-based, target-driven sales position for an individual with previous sales experience who thrives on achieving measurable results.

The successful candidate will be responsible for generating leads, converting inquiries into confirmed bookings, building client relationships, and actively pursuing new business opportunities for Mississauga Convention Centre.

Meeting established weekly and monthly sales targets is a core requirement of this role. We are looking for someone who takes ownership of their performance, consistently follows up on opportunities, and understands that success is measured by tangible sales results and revenue generation.

Key Responsibilities

• Sales & Revenue Generation: Proactively identify, pursue, and secure venue bookings to drive revenue growth.
• Lead Management: Respond to inquiries, qualify leads, follow up with prospective clients, and convert opportunities into confirmed bookings.
• Business Development: Identify and approach potential clients, corporate organizations, event planners, wedding planners, and other prospective customers.
• Client Relationship Management: Build and maintain strong relationships with clients to encourage repeat business, referrals, and long-term partnerships.
• Venue Tours & Presentations: Conduct venue tours, showcase MCC's facilities, and present packages tailored to clients' event requirements.
• Sales Negotiation: Prepare proposals and quotations, discuss packages, negotiate within approved guidelines, and close sales.
• Target Achievement: Consistently meet or exceed agreed weekly and monthly sales targets, booking objectives, and revenue goals.
• Sales Pipeline Management: Maintain an organized pipeline of leads, track opportunities, and ensure timely follow-ups.
• Performance Reporting: Provide regular updates on sales activity, confirmed bookings, pipeline development, and performance against targets.
• Market Development: Identify new market segments, potential partnerships, and opportunities to increase MCC's venue bookings.
• Team Collaboration: Work closely with the events and operations teams to ensure a smooth transition from booking to event execution.

Performance Expectations

This is a results-oriented position where performance will be measured against clearly defined sales targets and KPIs.

The successful candidate will be expected to:

• Meet established weekly sales activity and lead-generation targets.
• Achieve agreed monthly booking and revenue targets.
• Consistently convert qualified inquiries into confirmed bookings.
• Maintain an active sales pipeline and demonstrate proactive business development.
• Follow up with prospective clients in a timely and professional manner.
• Take accountability for individual results and implement strategies to improve performance.
• Participate in regular performance reviews to assess progress against objectives.

Sales targets and performance metrics will be communicated clearly. Consistent achievement of agreed targets is an essential expectation of the role.

Required Qualifications & Experience

• Previous experience in sales, business development, account management, or another target-driven role.
• A demonstrated ability to generate leads, manage sales opportunities, and close deals.
• Strong communication, negotiation, and relationship-building skills.
• A proactive approach to prospecting, networking, and developing new business.
• Excellent organization, time management, and follow-up skills.
• Confidence working towards measurable targets and being accountable for results.
• Proficiency in CRM systems, spreadsheets, and sales reporting tools.

Preferred qualifications:

• Experience in venue sales, hospitality, event management, or the convention and conference industry.
• An existing network of corporate clients, event planners, wedding planners, or other potential venue customers.
• Familiarity with corporate events, weddings, conferences, and social functions.

Key Performance Indicators (KPIs)

Performance will be evaluated against agreed metrics, which may include:

• Weekly outbound sales activity and lead generation.
• Number of qualified inquiries and venue tours arranged.
• Lead-to-booking conversion rate.
• Number of confirmed bookings per week and month.
• Monthly revenue generated from secured bookings.
• Growth and quality of the sales pipeline.
• Timeliness of client follow-ups and proposal submissions.

Specific targets will be established in line with MCC's business objectives and communicated to the successful candidate.

The Ideal Candidate

The ideal candidate is a commercially minded salesperson who thrives in a competitive, target-driven environment and is motivated by achieving results.

They are confident approaching prospective clients, persistent in following up on opportunities, and skilled at converting inquiries into revenue-generating bookings. They take ownership of their performance, work independently, and understand the importance of consistent sales activity in achieving weekly and monthly objectives.