Tour Consultant, Group Sales

EF Go Ahead Tours; Toronto; Hybrid; CAD 45,000 - 55,000; Full time

Benefits offered by this job

Hybrid work model

Four weeks paid vacation

11 paid holidays

Health, dental & vision

RRSP company match

Travel & program discounts

Job summary

EF Go Ahead Tours in Toronto, ON is seeking a results-driven Tour Consultant for Group Sales. You will own a book of business, qualify leads, follow up and convert via outbound calls, while helping clients imagine and book travel experiences.

The role offers a hybrid schedule with Fridays remote, a first-year earning potential of C$55,000 (base C$45,000 plus C$10,000 bonus) with uncapped bonuses for high performance and clear promotion paths.

Qualifications

• Strong verbal communication skills to connect with diverse individuals over the phone.
• Influential and capable of motivating others to action.
• Active listener with collaboration skills and openness to feedback.
• Self-starter who takes ownership of pipeline growth.
• Confident and decisive when facing challenges.
• Able to receive feedback and implement changes quickly.
• Problem-solver who uses curiosity to create effective solutions.
• Adaptable team player who can also work independently.

Responsibilities

• Own and grow a book of business comprising Group Coordinators and hot leads.
• Qualify, follow up with, and convert sales leads via outbound phone sales.
• Develop a healthy sales pipeline and drive sustainable growth.
• Support customers by guiding them through travel options and the booking process.

Skills

Verbal communication

Influence & motivation

Active listening

Self-starter

Confidence & decisiveness

Feedback adaptation

Problem solving

Team player / individual contributor

Job description

Job Description

Tour Consultant, Group Sales

Toronto, ON

Target Start Date: October 6th, 2026

• For consideration, applicants must live/relocate to Toronto or within commutable distance to our Toronto, ON office. Enjoy the flexibility of working from home on Fridays, while collaborating in the office from Monday through Thursday.

The Role

In this role, you will be responsible for owning and growing a book of business made up of Group Coordinators. We are looking for ambitious, high performing, self-motivated individuals with an entrepreneurial spirit. To achieve success, you will be responsible for qualifying, following up with, and converting sales leads to customers via outbound phone sales. You’ll drive a mission of sustainable and scalable growth, work on business challenges, and ultimately build a customer base that is loyal and will want to travel with us year after year. Internally, we are looking to create a world class sales team motivated by learning, professional growth, and consistently hitting key sales metrics.

You will be part of our Sales Development Program where you will receive one‑on‑one personal attention designed to promote professional growth and understanding of the business. Your goal will be to develop your own book of business, follow up on warm leads and maintain a healthy pipeline. You will help our customers see the world and take pride in being part of an organization that is shaping the global perspective of travelers.

A Successful Tour Consultant Will Be

• Strong verbal communication skills (must be able to connect with a diverse range of individuals via telephone)
• Influential and can intrinsically motivate others (persuade vs. tell)
• A good listener with strong communication and collaboration skills
• Self‑starter who desires to take responsibility for their professional and pipeline growth
• Confident and decisive when faced with a challenge
• Able to take feedback and implement it quickly
• A problem‑solver who has the ability to utilize curiosity and apply what they’ve discovered to create an effective solution
• An adaptable and highly motivated team player and individual contributor

Why You’ll Love Working Here

Work in our light‑filled, conveniently located downtown office where you’ll be part of a fun, fast‑paced and collaborative team, working together to make an impact. Did we mention we were voted one of Greater Toronto’s Top Places to Work 3 years in a row? Plus, enjoy free coffee and snacks!

• The opportunity to travel with your customers for FREE at least once a year! Experience the product you’ll be selling first‑hand by embarking on one of our unique travel itineraries alongside one of our student tour groups
• Take advantage of our professional growth and learning opportunities, including monthly trainings, workshops, and inspiring talks with global leaders and experts
• Participate in social networking opportunities by joining one of our many employee‑run social groups, like book club or movie club, or any of our “EFinity” resource groups.
• Enjoy four weeks paid vacation, to rest, relax or adventure - plus 11 paid holidays
• Grow your savings with a 20% company match on your RRSP contributions (25% after 5-years!)
• Excellent health, dental, and vision coverage, along with life and disability insurance
• Wellness benefits, including an annual $500 healthy lifestyle reimbursement
• EF program discounts including travel, language schools, childcare, and more
• Discounts at local venues and businesses
• Eligibility for our Workplace Flexibility Program: our hybrid work model allows you to work from home on Fridays!
• Compensation: First‑year Tour Consultants have an on‑target earning potential of $55,000 (base salary starting at $45,000 and $10,000 bonus potential). In addition, there is uncapped bonus for exceeding sales goals. You are eligible for a promotion to Senior Tour Consultant after 2 years of successfully exceeding goals and excellent performance with an increased salary and bonus. Full comp plan details, and future earning potential will be reviewed during the interview process.

About Us

Some companies are in the business of banking. Others are in the business of shoes. Or sports. Or soft drinks. At EF, we’re in a different kind of business. One that’s a little less tangible, and a lot more important. Because our business, what we make, makes everything else possible. We’re in the business of understanding. Between people. Between cultures.

For over half a century we’ve been the leader in international educational programs and experiences designed to foster such understanding. Through language, cultural exchange, academic studies, and educational travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world.

You’ll find our offices and schools located in some of the world’s greatest cities, and filled with smart, driven people (over 50,000 of us) who push each other to be better every day. But it’s what we do together - building greater understanding, breaking down barriers, and creating a better world - that makes all the difference.

Founded in 1965 in Sweden, EF (Education First) is a global association of education companies that share a common mission of opening the world through education. EF has been recognized on Forbes 2025 and 2024 World’s Best Employers and 2024 Top Companies for Women lists, Fast Company’s 2025 Next Big Things In Tech, and was a 2024 App Store Award winner in Cultural Impact.

About The Team

At EF Go Ahead Tours we believe in the power of travel to widen your eyes, broaden your mind and see the world and yourself in entirely new ways. For over 35 years we’ve guided travelers - from young professionals to retirees, solo travelers to entire families, on carefully crafted journeys. To us, each experience is an opportunity to not just create unforgettable moments, but to inspire greater understanding between people and cultures. Every day our global team comes to work hoping to help as many people as possible share in those experiences.

Learn more about EF Go Ahead tours: www.goaheadtours.com