Tour Consultant, Group Sales

EF Education First; Toronto; On-site; CAD 45,000 - 55,000; Full time

Benefits offered by this job

Hybrid work model

Travel with customers for free

4 weeks paid vacation and 11 holidays

RRSP 20% company match

Job summary

EF Education First in Toronto, ON is seeking a Tour Consultant for Group Sales to own and grow a book of business with Group Coordinators. You will qualify and convert sales leads through outbound calls, building a loyal customer base that travels with us yearly.

You will participate in our Sales Development Program, receive personalized mentorship, and enjoy a hybrid work model with in-office collaboration Monday–Thursday and work-from-home Fridays.

Qualifications

• Strong verbal communication required to connect with diverse individuals over the phone.
• Influential with ability to motivate others and drive results.
• Excellent listening and collaboration skills to build relationships.

Responsibilities

• Own and grow a book of business of Group Coordinators.
• Qualify, follow up with, and convert sales leads via outbound calls.
• Develop personal book of business and maintain a healthy sales pipeline.

Skills

Verbal communication

Influential

Active listening

Self-starter

Decisiveness

Feedback oriented

Problem solving

Team player

Job description

Tour Consultant, Group Sales

Toronto, ON

Target Start Date: October 6th, 2026

For consideration, applicants must live/relocate to Toronto or within commutable distance to our Toronto, ON office. Enjoy the flexibility of working from home on Fridays, while collaborating in the office from Monday through Thursday.

For over 30 years, EF Go Ahead Tours has guided adult travelers across the globe via carefully crafted group travel itineraries. Our travelers range from young professionals to retirees, solo travelers to entire families, travel enthusiasts to those stepping off their first flight. We believe the best way to learn about the world is to experience it and every day we come to work hoping to help as many people as possible do just that.

The Role:

In this role, you will be responsible for owning and growing a book of business made up of Group Coordinators. We are looking for ambitious, high performing, self-motivated individuals with an entrepreneurial spirit. To achieve success, you will be responsible for qualifying, following up with, and converting sales leads to customers via outbound phone sales. You’ll drive a mission of sustainable and scalable growth, work on business challenges, and ultimately build a customer base that is loyal and will want to travel with us year after year. Internally, we are looking to create a world class sales team motivated by learning, professional growth, and consistently hitting key sales metrics.

You will be part of our Sales Development Program where you will receive one-on-one personal attention designed to promote professional growth and understanding of the business. Your goal will be to develop your own book of business, follow up on warm leads and maintain a healthy pipeline. You will help our customers see the world and take pride in being part of an organization that is shaping the global perspective of travelers.

A Successful Tour Consultant Will Be:

• Strong verbal communication skills (must be able to connect with a diverse range of individuals via telephone)
• Influential and can intrinsically motivate others (persuade vs. tell)
• A good listener with strong communication and collaboration skills
• Self-starter who desires to take responsibility for their professional and pipeline growth
• Confident and decisive when faced with a challenge
• Able to take feedback and implement it quickly
• A problem-solver who has the ability to utilize curiosity and apply what they’ve discovered to create an effective solution
• An adaptable and highly motivated team player and individual contributor

Why You’ll Love Working Here:

Work in our light-filled, conveniently located downtown office where you’ll be part of a fun, fast-paced and collaborative team, working together to make an impact. Did we mention we were voted one of Greater Toronto’s Top Places to Work 3 years in a row? Plus, enjoy free coffee and snacks!

• The opportunity to travel with your customers for FREE at least once a year! Experience the product you’ll be selling first‑hand by embarking on one of our unique travel itineraries alongside one of our student tour groups
• Take advantage of our professional growth and learning opportunities, including monthly trainings, workshops, and inspiring talks with global leaders and experts
• Participate in social networking opportunities by joining one of our many employee-run social groups, like book club or movie club, or any of our "EFinity" resource groups.
• Enjoy four weeks paid vacation, to rest, relax or adventure - plus 11 paid holidays
• Grow your savings with a 20% company match on your RRSP contributions (25% after 5-years!)
• Excellent health, dental, and vision coverage, along with life and disability insurance
• Wellness benefits, including an annual $500 healthy lifestyle reimbursement
• EF program discounts including travel, language schools, childcare, and more
• Discounts at local venues and businesses
• Eligibility for our Workplace Flexibility Program: our hybrid work model allows you to work from home on Fridays!
• Compensation: First-year Tour Consultants have an on-target earning potential of $55,000 (base salary starting at $45,000 and $10,000 bonus potential). In addition, there is uncapped bonus for exceeding sales goals. You are eligible for a promotion to Senior Tour Consultant after 2 years of successfully exceeding goals and excellent performance with an increased salary and bonus. Full comp plan details, and future earning potential will be reviewed during the interview process.