Tour Consultant, Individual Sales

EF Go Ahead Tours; Toronto; Hybrid; CAD 45,000 - 55,000; Full time

Benefits offered by this job

Travel free with customers annually

Four weeks paid vacation + 11 holidays

Health, dental, vision, life insurance

RRSP company match

Hybrid work Fridays

Job summary

EF Go Ahead Tours in Toronto, ON seeks a Tour Consultant, Individual Sales to drive customer acquisition and retention through outbound calls and relationship building with travelers.

The role offers a Sales Development Program, mentorship, and opportunities to advance after exceeding goals. The company emphasizes travel experiences and a collaborative, fast-paced team environment.

Qualifications

• Must be fluent in English.
• Must have full work authorization without sponsorship.
• Strong verbal communication and influencing skills.
• Naturally strong sales instincts with goal orientation.
• Accountability and proactive mindset.
• Problem-solving and multitasking abilities.
• Experience working in a fast-paced, team environment.
• 4-year degree or equivalent work experience.

Responsibilities

• Independently manage your book of business while bringing in new business.
• Maintain high outreach and follow-up phone conversations.
• Average 100+ calls and 3 hours of phone time per day.
• Use consultative selling techniques to prospect and generate interest.
• Consistently achieve or exceed sales goals.
• Develop an integrated sales strategy to reach targets.
• Weekend work: 1–2 days/month with a weekday off.
• Late shifts: 11:30 am–8 pm MT, 1–2 days/month.

Skills

Fluent English

Strong communication

Sales mindset

Goal-oriented

Accountability

Problem solving

Team collaboration

multitasking

Education

4-year degree

Job description

For consideration, applicants must live/relocate to Toronto or within commutable distance to our Toronto, ON office. Enjoy the flexibility of working from home on Fridays, while collaborating in the office from Monday through Thursday.

Job Description

Tour Consultant, Individual Sales

Toronto, ON

Target Start Date: October 6th, 2026

For consideration, applicants must live/relocate to Toronto or within commutable distance to our Toronto, ON office. Enjoy the flexibility of working from home on Fridays, while collaborating in the office from Monday through Thursday.

For over 30 years, EF Go Ahead Tours has guided adult travelers across the globe via carefully crafted group travel itineraries. Our travelers range from young professionals to retirees, solo travelers to entire families, travel enthusiasts to those stepping off their first flight. We believe the best way to learn about the world is to experience it and every day we come to work hoping to help as many people as possible do just that.

The Role

As a member of our high energy, collaborative and competitive sales team, you will play a critical role in developing customer acquisition and retention strategies while simultaneously identifying opportunities to improve the customer experience. Your daily activities will involve making outbound sales calls to potential travelers who have expressed interest in group travel through our website and marketing efforts. Additionally, you will help maintain interest by continuing the relationship with our past loyal travelers in booking their next Go Ahead Tour.

No Sales experience? No problem. Our Sales Development Program is designed for those who are both launching a new career in sales and those who want to build upon existing sales skills and techniques. Our goal is to create strong salespeople and instill lasting skills that you can carry with you throughout your career. Benefits of the program include training in sales, product, marketing and industry trends, coaching in consultative selling techniques, presentations, public speaking and dedicated mentorship. This program is a great way to build your career with a global leader in the industry.

Responsibilities

• Independently manage your book of business while simultaneously bringing in new business
• Maintain and practice high outreach, follow-up phone conversations
• Average 100+ calls and 3 hours of phone time per day
• Utilize consultative selling techniques to prospect and initiate product interest
• Consistently achieve or exceed sales goals
• Develop an integrated sales strategy to accomplish your goals
• Weekend Work: 1-2 days/month - Take a weekday off when you work a weekend day
• Late Shift Work: 1-2 days/month - Late shifts will be from 11:30 am - 8 pm MT

Qualifications

• Must have full work authorization without company sponsorship
• Must be fluent in English
• Strong verbal communication and influencing skills (must be able to connect with a diverse range of individuals via telephone)
• Naturally strong sales instincts: you can recognize and capitalize on buying signals that customers display
• Driven and competitive mindset that has you intrinsically motivated to hit goals
• Demonstrates personal accountability, self-awareness, and student mentality
• Adept in problem-solving skills
• Ability to independently plan, organize and prioritize work while collaborating with a team
• You are flexible, with the ability to pivot quickly and multitask in a fast-paced environment
• Must have at least 4 years of relevant work experience or a 4-year degree

Why You’ll Love Working Here

Work in our light-filled, conveniently located downtown office where you’ll be part of a fun, fast-paced and collaborative team, working together to make an impact. Did we mention we were voted one of Greater Toronto’s Top Places to Work 3 years in a row? Plus, enjoy free coffee and snacks!

• The opportunity to travel with your customers for FREE at least once a year! Experience the product you’ll be selling first-hand by embarking on one of our unique travel itineraries alongside one of our student tour groups
• Take advantage of our professional growth and learning opportunities, including monthly trainings, workshops, and inspiring talks with global leaders and experts
• Participate in social networking opportunities by joining one of our many employee-run social groups, like book club or movie club, or any of our "EFinity" resource groups.
• Enjoy four weeks paid vacation, to rest, relax or adventure - plus 11 paid holidays
• Grow your savings with a 20% company match on your RRSP contributions (25% after 5-years!)
• Excellent health, dental, and vision coverage, along with life and disability insurance
• Wellness benefits, including an annual $500 healthy lifestyle reimbursement
• EF program discounts including travel, language schools, childcare, and more
• Discounts at local venues and businesses
• Eligibility for our Workplace Flexibility Program: our hybrid work model allows you to work from home on Fridays!
• Compensation: First-year Tour Consultants have an on-target earning potential of $55,000 (base salary starting at $45,000 and $10,000 bonus potential). In addition, there is uncapped bonus for exceeding sales goals. You are eligible for a promotion to Senior Tour Consultant after 2 years of successfully exceeding goals and excellent performance with an increased salary and bonus. Full comp plan details, and future earning potential will be reviewed during the interview process.

About Us

Some companies are in the business of banking. Others are in the business of shoes. Or sports. Or soft drinks. At EF, we're in a different kind of business. One that's a little less tangible, and a lot more important. Because our business, what we make, makes everything else possible. We're in the business of understanding. Between people. Between cultures.

For over half a century we’ve been the leader in international educational programs and experiences designed to foster such understanding. Through language, cultural exchange, academic studies, and educational travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world.

You’ll find our offices and schools located in some of the world’s greatest cities, and filled with smart, driven people (over 50,000 of us) who push each other to be better every day. But it’s what we do together - building greater understanding, breaking down barriers, and creating a better world - that makes all the difference.

Founded in 1965 in Sweden, EF (Education First) is a global association of education companies that share a common mission of opening the world through education. EF has been recognized on Forbes 2025 and 2024 World’s Best Employers and 2024 Top Companies for Women lists, Fast Company’s 2025 Next Big Things In Tech, and was a 2024 App Store Award winner in Cultural Impact.

About The Team

At EF Go Ahead Tours we believe in the power of travel to widen your eyes, broaden your mind and see the world and yourself in entirely new ways. For over 35 years we’ve guided travelers - from young professionals to retirees, solo travelers to entire families, on carefully crafted journeys. To us, each experience is an opportunity to not just create unforgettable moments, but to inspire greater understanding between people and cultures. Every day our global team comes to work hoping to help as many people as possible share in those experiences.

Learn more about EF Go Ahead tours: www.goaheadtours.com