TikTok-First Marketing Lead for Hospitality Brands

FAB Restaurant Concepts Inc.; Toronto; On-site; CAD 60,000 - 90,000; Full time

Benefits offered by this job

Industry-leading compensation

Content budget for performance

Direct access to ownership

Growth path

Job summary

FAB Restaurant Concepts Inc. is seeking a TikTok–first marketer who can turn viral moments into full campaigns across its Toronto brand portfolio. You’ll own content that gets shared and saved, build influencer and UGC partnerships, and connect every moment to measurable outcomes for bookings.

Role offers direct access to ownership, a fast-growing team, and a path to leadership as results compound. You’ll shoot, edit and publish content, set visual identities across digital and print, and apply

Qualifications

• 3+ years in marketing, with hospitality, food & beverage, or consumer brands a strong plus.
• standout portfolio demonstrating viral content and measurable results.
• Hands-on behind the camera: shoot, edit and publish without agency dependence.
• Entrepreneurial mindset with ownership and accountability.
• Fluent in AI tools as part of daily workflow.
• Experience with OpenTable marketing is a plus.

Responsibilities

• TikTok-first content engine: build brands on TikTok and adapt winners for Instagram Reels, Stories and YouTube Shorts.
• Creators and community: run influencer, creator and UGC partnerships; leverage staff and regulars for content.
• Trend radar: spot trends quickly and act within hours with hospitality case studies.
• Creative direction: set a sharp visual identity across digital, signage, menus and print.
• Tentpole moments: turn big nights into talkable campaigns.
• Full-funnel strategy: connect content to reservations, email, paid, partnerships and local store marketing.
• AI-powered workflow: use AI to produce more content, test faster and learn what performs.
• Results: track reach, engagement, bookings and revenue, then scale what works.

Skills

Content creation

Video editing

TikTok marketing

Influencer partnerships

OpenTable marketing

AI tools proficiency

Strategic thinking

Education

Bachelor's degree in Marketing or related

Tools

OpenTable marketing tool

Job description

FAB Restaurant Concepts Inc. is seeking a TikTok–first marketer who can turn viral moments into full campaigns across its Toronto brand portfolio. You’ll own content that gets shared and saved, build influencer and UGC partnerships, and connect every moment to measurable outcomes for bookings.

Role offers direct access to ownership, a fast-growing team, and a path to leadership as results compound. You’ll shoot, edit and publish content, set visual identities across digital and print, and apply