TikTok Commerce - Marketing Campaign Manager

TikTok; Toronto; On-site; CAD 97,000 - 140,000; Full time

Benefits offered by this job

Extended health

Dental

RRSP with company match

Paid parental leave

Short-term disability coverage

Long-term disability coverage

Life insurance

Wellbeing benefits

Paid holidays

Vacation

Sick time

Job summary

TikTok is seeking a Marketing Campaign Manager for Commerce in Toronto to lead end-to-end e-commerce platform campaigns including major shopping festivals and seasonal promotions. You will coordinate with account managers, creators, and cross-functional teams to drive platform-wide growth.

Responsibilities include developing campaigns, managing budgets, measuring ROI, and optimizing performance using data-driven insights; the role requires 5+ years in ecommerce marketing and a marketing-related

Qualifications

• Bachelor’s degree in Marketing, Media, or a related field.
• 5+ years of experience in the e-Commerce industry.
• Excellent in project management skills, cross-functional communication and coordination.

Responsibilities

• Conceptualize, develop and execute e-Commerce platform-level campaign projects, including major shopping festivals and seasonal campaigns.
• Manage end-to-end campaign strategies including promotion & subsidy, seller & creator registration, content growth and ROI efficiency.
• Collaborate across stakeholders with account managers, creator managers and cross-functional teams for campaign implementation and optimization.
• Conduct data analysis on campaign performance and offer recommendations for optimization and partnerships.

Skills

Campaign management

Cross-functional collaboration

Social media marketing

TikTok ecosystem familiarity

Education

Bachelor’s degree in Marketing, Media, or related field

Job description

TikTok Commerce - Marketing Campaign Manager

Location:

Toronto

Employment Type:

Regular

Job Code:

A171827B

Share this listing:

Responsibilities

• Conceptualize, develop and execute e-Commerce platform-level campaign projects, including major shopping festivals (e.g. Black Friday), seasonal campaigns (e.g. Summer Sale) and other major cross-category campaigns, responsible for platform-wide sales and ecosystem growth.
• Manage end-to-end campaign strategies including promotion & subsidy, seller & creator registration, content growth and resource integration, manage budget consumption and ROI efficiency.
• Collaborate and coordinate across stakeholders, including working with account managers, creator managers, and all other cross-functional teams (e.g. user research, PR, designers, product team, R&D team etc.) for campaign implementation and optimization.
• Conduct data analysis on campaign performance and offer ongoing recommendations for campaign optimization, such as innovative ideas, partnerships and activations that enhance campaign performance.

Qualifications

Minimum Qualifications:

• Bachelor’s degree in Marketing, Media, or a related field.
• 5+ years of experience in the e-Commerce industry.
• Excellent in project management skills, cross-functional communication and coordination.

Preferred Qualifications:

• Strong social media exposure and marketing ability across multiple platforms.
• Familiar with TikTok short video and live-streaming ecosystem is a plus.
• Result-driven, strategic thinking, data-driven, and hands-on.
• Campaign, strategy and operational experience.

The Company is committed to leveraging new technologies and working efficiently. As a result, artificial intelligence systems may be used to screen, assess and/or select applicants for this position.

Job Information

The base salary range for this position in the selected city is CAD$ 97200- CAD$ 140400

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, restricted stock units and benefits.

Employees have day one access to extended health, dental, a group registered retirement savings plan (RRSP) with company match issued through a deferred profit sharing plan (DPSP), paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive paid holidays, vacation, and sick time.

The Company reserves the right to modify or change these benefits programs from time to time, with or without notice subject to compliance with local laws.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Ready for a career

at TikTok?

Discover a career that energizes and excites you every day.