TikTok Commerce - Mass Acquisition & Incubation Manager

TikTok; Toronto; On-site; CAD 97,000 - 140,000; Full time

Benefits offered by this job

Extended health & dental

RRSP with company match

Parental leave

Wellbeing benefits

Paid holidays & vacation

Job summary

TikTok Commerce in Toronto is seeking a Mass Acquisition & Incubation Manager to scale seller outreach and drive incubation of brands and creators in Canada. The role focuses on developing strategies, coordinating resources, and leveraging data to optimize seller journeys and conversions.

You will work with cross-functional teams and leverage our platform to expand relationships with brands and partners, while engaging in A/B testing and performance analysis.

Qualifications

• 5+ years in user digital marketing and project management.
• Strong data sense for complex analysis and opportunity definitions.
• Able to explain complex concepts clearly in ambiguous environments.

Responsibilities

• Develop and implement seller outreach strategies for acquisition and incubation.
• Coordinate resources across larger teams to remove roadblocks.
• Manage internal outreach channels to maximize benefits and achieve business goals.
• Handle Email Direct Marketing including pitching, education, and newsletters; analyze outreach data.
• Design and execute A/B tests to iterate content and improve seller journey.
• Collaborate with user research, product, algo and cross-functional teams to improve outreach.
• Share learnings to drive best practices with internal and external teams.

Skills

User digital marketing

Project management

Data analysis

Structured thinking

Fast learner

Job description

TikTok Commerce - Mass Acquisition & Incubation Manager

Location:

Toronto

Employment Type:

Regular

Job Code:

A176326A

Responsibilities

Come join the team that is helping scale that phenomenon, and pioneer Content & Creator commerce in Canada. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the leading, on-trend commerce platform of choice for brands, creators, and shoppers. We are an entrepreneurial team, passionate about shaping the future of shopping.This position is for an existing vacancy.With more than 1 billion loyal users globally, TikTok is the ideal platform to deliver a brand new and exciting shopping experience to our users. TikTok is already the place where trends first surface, and where brands, creators, and consumers are already connected in meaningful ways. We are looking for passionate and talented people to join our commercial team in Canada, to help build an e-Commerce ecosystem that is innovative, secure, and intuitive for our users and partners alike.

• Manage the development and implementation of seller outreach strategies covering seller acquisition and incubation, figure out roadblocks and coordinate necessary resources among larger teams.


• Take charge of internal outreach channels and manage the resources so as to maximize the overall benefits and achieve the business goal


• Take responsibility for Email Direct Marketing including pitching / education / newsletters and be able to analyse the data effect of outreach


• Design and execute a/b tests to iterate content on various channels and improve seller journey based on test data and survey


• Improve outreach product effectiveness and efficiency by working closely with user research, product, algo and other cross functional teams.


• Accumulate and share learnings to drive best practice with internal and external teams.

Qualifications

Minimum Qualification(s):

• Candidates who have 5+ years of user digital marketing experience and project management experience


• Good data sense, ability to deal with complex business analysis and intelligence in defining opportunities.


• Structured and original thinking, ability to thrive in an ambiguous environment and explain complex concepts simply.


• Quick learner, proactive and resilient.

Preferred Qualification(s):

• E-Commerce or user acquisition experience


• Familiar with content platforms; experience in content-based e-Commerce is highly preferred.


• Strong connections with brands and distributors are preferred.

The Company is committed to leveraging new technologies and working efficiently. As a result, artificial intelligence systems may be used to screen, assess and/or select applicants for this position.

Job Information

The base salary range for this position in the selected city is CAD$ 97200- CAD$ 140400

Compensation may vary outside of this range depending on a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, restricted stock units and benefits.

Employees have day one access to extended health, dental, a group registered retirement savings plan (RRSP) with company match issued through a deferred profit sharing plan (DPSP), paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive paid holidays, vacation, and sick time.

The Company reserves the right to modify or change these benefits programs from time to time, with or without notice subject to compliance with local laws.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

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