Marketing Manager

FAB Restaurant Concepts Inc.; Toronto; On-site; CAD 60,000 - 90,000; Full time

Benefits offered by this job

Industry-leading compensation

Content budget for performance

Direct access to ownership

Growth path

Job summary

FAB Restaurant Concepts Inc. is seeking a TikTok–first marketer who can turn viral moments into full campaigns across its Toronto brand portfolio. You’ll own content that gets shared and saved, build influencer and UGC partnerships, and connect every moment to measurable outcomes for bookings.

Role offers direct access to ownership, a fast-growing team, and a path to leadership as results compound. You’ll shoot, edit and publish content, set visual identities across digital and print, and apply

Qualifications

• 3+ years in marketing, with hospitality, food & beverage, or consumer brands a strong plus.
• standout portfolio demonstrating viral content and measurable results.
• Hands-on behind the camera: shoot, edit and publish without agency dependence.
• Entrepreneurial mindset with ownership and accountability.
• Fluent in AI tools as part of daily workflow.
• Experience with OpenTable marketing is a plus.

Responsibilities

• TikTok-first content engine: build brands on TikTok and adapt winners for Instagram Reels, Stories and YouTube Shorts.
• Creators and community: run influencer, creator and UGC partnerships; leverage staff and regulars for content.
• Trend radar: spot trends quickly and act within hours with hospitality case studies.
• Creative direction: set a sharp visual identity across digital, signage, menus and print.
• Tentpole moments: turn big nights into talkable campaigns.
• Full-funnel strategy: connect content to reservations, email, paid, partnerships and local store marketing.
• AI-powered workflow: use AI to produce more content, test faster and learn what performs.
• Results: track reach, engagement, bookings and revenue, then scale what works.

Skills

Content creation

Video editing

TikTok marketing

Influencer partnerships

OpenTable marketing

AI tools proficiency

Strategic thinking

Education

Bachelor's degree in Marketing or related

Tools

OpenTable marketing tool

Job description

Make people stop scrolling and start booking.

• FAB runs 12 hospitality concepts across Toronto, Ottawa and Meaford


• We\'re looking for a marketer who creates content people share, save and show up for, and who can connect every viral moment to a full room


• This role is for someone ready to prove themselves: you\'ll have brands to grow, a direct line to ownership, and a role that grows as fast as your results

What you\'ll own

• TikTok-first content engine: build our brands on TikTok, then adapt the winners for Instagram Reels, Stories and YouTube Shorts. Think in hooks, series and recurring formats, not one-off posts.


• Creators and community: run influencer, creator and UGC partnerships, and turn our staff, regulars and big nights into content


• Trend radar: spot trends early, act on them within hours, and bring leadership case studies of what\'s working in hospitality and beyond, whether platforms, formats or menu ideas made to be filmed


• Creative direction: set a sharp visual identity for each brand across digital, signage, menus and print


• Tentpole moments: turn the biggest nights of the year into campaigns people talk about


• Full-funnel strategy: connect content to OpenTable, email, paid, partnerships and local store marketing so attention becomes reservations


• AI-powered workflow: use AI to produce more content, test faster and learn what performs


• Results: track reach, engagement, bookings and revenue, then scale what works and cut what doesn\'t

What you get

• Industry leading compensation: We\'re on a mission to build the next 20 years of our business and our people are the ones that get us there.


• Real resources: a content budget and the freedom to spend it where it performs


• Speed: you report directly to the Vice President and Ownership, with minimal red tape between an idea and making it come to life.


• A real growth path: hit your targets and you\'ll continue to progress. That\'s our commitment to you.

Who you are

• A content creator with a strategist\'s brain who has made content that has gone viral, and can show the numbers


• Hands-on behind the camera: you shoot, edit and publish without waiting on an agency


• An entrepreneur at heart who thinks like an owner, moves fast and is accountable for outcomes


• Fluent in AI tools as part of your daily workflow


• Experienced with OpenTable marketing


• 3+ years in marketing, with hospitality, food and beverage, or consumer brands a strong plus. A standout portfolio counts as much as years of experience.