TikTok Commerce - Strategy and Analytics Manager

TikTok; Toronto; On-site; CAD 97,000 - 140,000; Full time

Benefits offered by this job

Health & dental

RRSP matching

Parental leave

Disability coverage

Life insurance

Wellbeing benefits

Paid holidays

Job summary

TikTok in Toronto is seeking a Strategy and Analytics Manager to lead long-term roadmaps for Canada's e-commerce growth, using market intelligence to identify opportunities and align with Product, Marketing, and Ops.

You will translate complex datasets into actionable recommendations, optimize unit economics, and support executive decisions with dashboards and white papers. This role offers a dynamic environment and strong benefits.

Qualifications

• 5+ years of experience in strategy, business analysis, or strategic finance at leading technology companies or consulting firms.
• Proficiency in advanced business modeling and performance diagnostics, with a proven track record of translating complex datasets into strategic insights.
• Demonstrated ability to coordinate across cross-functional stakeholders, driving organizational alignment and strategic execution within a fast-paced environment.
• Strong analytical and problem-solving skills, with experience in competitor benchmarking, unit economics optimization, and long-term roadmapping.
• Comfortable navigating high-growth, ambiguous environments and managing complex projects from conceptual framework to scaled implementation.
• Excellent communication and cross-team collaboration, skilled at moving things forward.
• Ability to synthesize complex technical findings into narratives for non-technical executives.

Responsibilities

• Drive development of long-term strategic roadmaps in Canada leveraging market intelligence.
• Conduct granular analysis of business health to optimize unit economics and seller penetration.
• Lead comprehensive market research and competitor analysis to refine platform positioning.
• Author strategy white papers and presentations for leadership with data-driven recommendations.
• Partner with Product, Marketing, and Ops to align initiatives from concept to execution.
• Ensure fast-paced execution and organizational alignment across stakeholders.

Skills

Strategic planning

Data analysis

Cross-functional coordination

Executive communication

Problem solving

Tools

SQL

Python

Job description

TikTok Commerce - Strategy and Analytics Manager

Location:

Toronto

Employment Type:

Regular

Job Code:

A163898C

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Responsibilities

Come join the team that is helping scale that phenomenon, and pioneer Content & Creator commerce in Canada. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the leading, on-trend commerce platform of choice for brands, creators, and shoppers. We are an entrepreneurial team, passionate about shaping the future of shopping.This position is for an existing vacancy.With more than 1 billion loyal users globally, TikTok is the ideal platform to deliver a brand new and exciting shopping experience to our users. TikTok is already the place where trends first surface, and where brands, creators, and consumers are already connected in meaningful ways. We are looking for passionate and talented people to join our commercial team in Canada, to help build an e-Commerce ecosystem that is innovative, secure, and intuitive for our users and partners alike.

• Strategic Planning & Roadmapping: Drive the development of long-term strategic roadmaps in Canada market, leveraging market intelligence to identify high-growth categories and white-space opportunities.
• Business Performance Diagnostics: Conduct granular analysis of business health, synthesizing complex datasets to optimize unit economics, operational efficiency, and seller penetration within the region.
• Market Intelligence & Research: Lead comprehensive research on the e-Commerce landscape, including deep-dive competitor analysis and emerging social commerce trends to refine platform positioning.
• Executive Support & Decision Science: Author high-impact strategy white papers and presentations for leadership, translating analytical findings into clear, data-driven recommendations for localized investment and scaling.
• Cross-Functional Initiative Orchestration: Serve as a primary strategic partner for Product, Marketing, and Ops teams, aligning initiatives from conceptual framework through to execution and scaled impact.
• Operational Excellence: Navigate a fast-paced environment to drive organizational alignment, ensuring consistent execution of strategy across all functional pillars and stakeholders.

Qualifications

• Minimum Qualification(s):- Candidates who have 5+ years of experience in strategy, business analysis, or strategic finance at leading technology companies or consulting firms.
• Proficiency in advanced business modeling and performance diagnostics, with a proven track record of translating complex datasets into strategic insights.
• Demonstrated ability to coordinate across cross-functional stakeholders, driving organizational alignment and strategic execution within a fast-paced environment.
• Strong analytical and problem-solving skills, with extensive experience in areas such as competitor benchmarking, unit economics optimization, and long-term business roadmapping.
• Comfortable navigating high-growth, ambiguous environments and managing complex projects from conceptual framework to scaled implementation.
• Excellent communication and cross-team collaboration, skilled at moving things forward.
• Preferred Qualification(s):- Proficiency in SQL or Python for large-scale data extraction, statistical modeling, and automated business reporting.
• Ability to synthesize complex technical findings into compelling narratives and visual frameworks for non-technical executive audiences.

The Company is committed to leveraging new technologies and working efficiently. As a result, artificial intelligence systems may be used to screen, assess and/or select applicants for this position.

Job Information

The base salary range for this position in the selected city is CAD$ 97200- CAD$ 140400

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, restricted stock units and benefits.

Employees have day one access to extended health, dental, a group registered retirement savings plan (RRSP) with company match issued through a deferred profit sharing plan (DPSP), paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive paid holidays, vacation, and sick time.

The Company reserves the right to modify or change these benefits programs from time to time, with or without notice subject to compliance with local laws.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

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