Integrated Marketing Manager, NA GBM

TikTok; Toronto; On-site; CAD 97,000 - 140,000; Full time

Job summary

TikTok is seeking an Integrated Marketing Manager in Toronto to localize NA marketing for Canada, drive new client acquisition, and lead cross-functional campaigns across sales, product, content, and CRM. You will craft content, optimize multi-channel programs, and strengthen market positioning through analytics and collaboration.

Ideal candidates have 5+ years in marketing/brand strategy, strong teamwork, and a growth mindset, with hands-on experience in content development, events, and

Qualifications

• Minimum 5+ years of experience in marketing or brand strategy.
• Experience leading marketing initiatives focused on client acquisition and lead nurturing.
• Knowledge of agency ecosystem, digital and traditional.

Responsibilities

• Align with NA marketing teams to localize initiatives for Canada.
• Develop and execute integrated marketing strategies for new client acquisition.
• Support GTM initiatives with tailored content and messaging.
• Lead content pillars for Canada's B2B events and sponsorships.
• Collaborate on CRM/email programs for Canada to improve engagement and conversions.

Skills

Marketing strategy

Client acquisition

Cross-functional leadership

Content marketing

CRM / email marketing

Education

Bachelor's degree in Marketing or related field

Tools

CapCut

Photoshop

Canva

Job description

Responsibilities

About the Team

As part of the North America (NA) Business Marketing, our Canada Business Marketing team aims to help businesses and brands unleash their creative side, connect with our audience, and drive revenue and growth. We are looking for a marketing expert to help us listen better, be more agile and continually look for ways to deliver real value to all of our stakeholders, internal and external, and across Canada.

The Integrated Marketing Manager sits within the Canada Business Marketing team focused on connecting industry insights, platform performance, cultural touchstones and audience needs to scale our point of view across channels and help drive new business. The ideal candidate shares our love for creativity, collaboration and community, and is unendingly passionate about their power to have a positive impact on our world. They thrive in cross-functional environments, partnering closely with teams across sales, product, content, marketing partners and CRM to drive cohesive, high-impact outcomes for the market. They take a hands‑on approach to strategy and marketing planning, contributing across the full lifecycle, from content development to event execution, while maintaining a strong attention to detail and creative excellence. Comfortable wearing multiple hats, they bring an agile mindset, quickly adapting to evolving priorities and stepping outside their primary skill set when needed. They have a strong appetite for learning and are energized by working beyond their comfort zone to deliver meaningful business impact.

This position is for an existing vacancy.

Responsibilities

• Align with North America Business Strategy, Marketing Ops and Global Marketing teams to localize key initiatives for Canada, focusing on priority growth areas and developing impactful marketing programs that support the market.
• Develop and execute integrated marketing strategies focused on new client acquisition, managing campaigns from strategic planning through execution and optimization.
• Support go-to-market (GTM) initiatives by creating compelling content and messaging tailored to specific channels, tactics, and audience segments.
• Partner with Product Marketing Communications teams to uncover and leverage platform insights that strengthen TikTok's market positioning across sales enablement materials, thought leadership content, and industry speaking engagements.
• Lead the development and execution of content pillars for Canada's B2B owned events, industry conferences, and sponsorships, ensuring alignment with business objectives and audience needs.
• Collaborate cross-functionally to develop and optimize CRM/email marketing programs for Canada, leveraging audience insights and campaign performance data to improve engagement and conversion.
• Expand TikTok For Business' case study library focusing on key products and omnichannel strategies from the Canadian market
• Serve as a strategic marketing partner to the Canada Global Business Solutions organization
• Maintain and manage a centralized source of truth for sales enablement, ensuring playbooks, training materials, case studies, and resources remain current, organized, and easily accessible.
• Multi-task across simultaneous projects and deadlines, collaborating across teams to ensure timely execution and delivery of high-quality marketing initiatives.

Qualifications

Minimum Qualifications

• Minimum 5+ years of experience in marketing or brand strategy
• Experience leading marketing initiatives focused on client acquisition and lead nurturing
• Knowledge of agency ecosystem, digital and traditional
• Highly collaborative with experience working cross-functionally and leading multifaceted teams, ensuring they are clear on the expectation of their role / specific task
• A self-motivated big thinker who is entrepreneurial in nature and comfortable working in ambiguous situations
• Growth mindset, demonstrate initiative, flexibility, maturity, and anticipate and resolve problems before they develop

Preferred Qualifications

• Proficient skills with video editing (CapCut, TikTok), and basic creative development (Canva, Photoshop)
• Familiarity with the key issues facing the industry, including marketing innovation, trust & safety

The Company is committed to leveraging new technologies and working efficiently. As a result, artificial intelligence systems may be used to screen, assess and/or select applicants for this position.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We stride to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】 Toronto Compensation Description (Regular)

The base salary range for this position in the selected city is CAD$ 97200- CAD$ 140400

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, restricted stock units and benefits.

Employees have day one access to extended health, dental, a group registered retirement savings plan (RRSP) with company match issued through a deferred profit sharing plan (DPSP), paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive paid holidays, vacation, and sick time.

The Company reserves the right to modify or change these benefits programs from time to time, with or without notice subject to compliance with local laws.