Agency Partnerships Manager - Global Business Solutions - Canada

TikTok; Toronto; On-site; CAD 90,000 - 121,000; Full time

Benefits offered by this job

Extended health

Dental care

RRSP with match

Parental leave

Short-term disability

Long-term disability

Life insurance

Paid holidays

Vacation time

Sick time

Job summary

TikTok is seeking an Agency Partnerships Manager in Toronto to lead strategic agency relationships and drive revenue growth across Canadian markets. The role collaborates with Client Solutions Managers and cross-functional teams to align TikTok solutions with agency priorities and campaigns.

You will partner with HoldCo groups and independents, influence planning cycles, and champion new product adoption to scale performance and commerce opportunities in a dynamic environment.

Qualifications

• 5+ years of experience in digital media, agency partnerships, or sales.
• Strong understanding of HoldCo structures and agency planning processes, including local and international investment decisions.
• Proven track record of managing and growing revenue across agency-driven portfolios.
• Experience working on multi-market or cross-border campaigns, collaborating with global teams.
• Deep understanding of digital advertising fundamentals, including auction-based buying, measurement, and full-funnel strategy.

Responsibilities

• Own and grow strategic partnerships with major Canadian agency groups (HoldCos and independents).
• Position TikTok as a core partner in agency planning cycles and influence media allocation.
• Lead Joint Business Planning (JBP) with agency partners to unlock incremental investment.
• Drive revenue growth through agencies by expanding share of wallet and unlocking new budgets.
• Coordinate across cross-functional teams to deliver integrated TikTok solutions.
• Champion adoption of emerging products and scale performance and commerce solutions.

Skills

Agency partnerships

Sales experience

HoldCo structures

Revenue growth

Cross-border campaigns

Job description

Responsibilities

About the Team: TikTok’s Global Business Solutions (GBS) team is at the forefront of driving advertising innovation, offering scalable solutions for brands to connect with audiences in meaningful ways. Our Enterprise Ad Sales team partners with some of the largest global brands, enabling them to leverage TikTok’s unique platform to drive business impact. The GBS team thrives on creativity, collaboration, and results.

This position is for an existing vacancy

About the Role

The Agency Partnerships Manager (APM) is responsible for hitting revenue goals, building relationships with advertising agencies, and helping agencies drive business results on TikTok through product consultation, education, and support. Success as an APM requires strong sales skills, a strong partnership with Client Solutions Managers (CSM), problem-solving skills, attention to detail, and the ability to thrive in a dynamic and changing environment. This position is full-time and based out of our Toronto, Canada office.

Responsibilities

• Own and grow strategic partnerships with major Canadian agency groups (HoldCos and key independents), serving as a senior point of contact across planning, investment, and executive teams


• Position TikTok as a core partner in agency planning cycles, influencing media allocation across Canada-led and North America/global campaigns


• Lead Joint Business Planning (JBP) with agency partners, aligning TikTok solutions to business priorities and unlocking incremental investment across key verticals and accounts


• Drive revenue growth through agencies by expanding share of wallet within existing clients and unlocking new budgets, including US/global investment into Canada


• Navigate complex, multi-market account structures, partnering with global and US teams to ensure Canada is represented and scaled in broader campaigns


• Influence and orchestrate cross-functional teams (Product, Measurement, Creative, Marketing Science, Partnerships) to deliver integrated solutions


• Champion adoption of emerging products, with a focus on scaling performance and commerce solutions in a high-growth market

Qualifications

Minimum Qualifications

• 5+ years of experience in digital media, agency partnerships, or sales.


• Strong understanding of HoldCo structures and agency planning processes, including how investment decisions are made locally and internationally.


• Proven track record of managing and growing revenue across agency-driven portfolios


• Experience working on multi-market or cross-border campaigns, collaborating with global teams


• Deep understanding of digital advertising fundamentals, including auction-based buying, measurement, and full-funnel strategy

Preferred Qualifications

• Experience managing or partnering with top agency groups (e.g., GroupM, Omnicom, Publicis, Dentsu, IPG) and their key accounts


• Demonstrated ability to influence senior agency stakeholders (VP, SVP, C-suite) and shape investment strategies


• Track record of unlocking incremental budgets through agency relationships, including exporting or localizing global campaigns.


• Strong consultative selling and storytelling skills, with the ability to translate global strategies into locally relevant execution


• Experience driving cross-functional alignment across regional and global teams.


• Understanding of advertising and regulatory landscape, including privacy and measurement considerations


• Proven ability to operate in a lean, high-impact environment, balancing strategic influence with hands‑on execution

The Company is committed to leveraging new technologies and working efficiently. As a result, artificial intelligence systems may be used to screen, assess and/or select applicants for this position.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an \"Always Day 1\" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】 Toronto Compensation Description (Regular)

The base salary range for this position in the selected city is CAD$ 90000- CAD$ 120858

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, restricted stock units and benefits.

• Employees have day one access to extended health, dental, a group registered retirement savings plan (RRSP) with company match issued through a deferred profit sharing plan (DPSP), paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.


• Employees also receive paid holidays, vacation, and sick time.

The Company reserves the right to modify or change these benefits programs from time to time, with or without notice subject to compliance with local laws.