Technical Sales Representative

TURCK Canada; Windsor; On-site; CAD 90,000 - 130,000; Full time

Job summary

TURCK Canada seeks a Technical Sales Representative to manage the Windsor–London territory, driving growth across Southwestern Ontario. You will build relationships with OEMs, end users, distributors, and resellers, while applying automation solutions and strong product knowledge to customer needs.

Reporting to the Ontario Sales Manager, the role emphasizes automotive OEM and Tier 1/2 accounts, with travel within Windsor–London and broader USMCA regions as required.

Qualifications

• Post-secondary degree in science, technology, or engineering.
• Minimum seven years of technical sales experience in industrial automation.
• Experience serving automotive and industrial manufacturing customers.
• Strong knowledge of industrial automation technologies and manufacturing processes.
• Excellent communication, presentation, negotiation, and relationship-building skills.

Responsibilities

• Manage territory sales activities and grow revenue through direct and distribution channels.
• Develop relationships with OEMs, end users, distributors, contractors, consultants, and value-added resellers.
• Identify and pursue new business through prospecting, networking, marketing initiatives, and strategic outreach.
• Present tailored automation solutions and value propositions to engineering, operations, purchasing, and executive teams.
• Maintain accurate CRM records and support customer evaluations, quotations, and solution development.

Skills

Territory management

Technical sales

Communication skills

Negotiation

Relationship-building

Learn new products

Education

Post-secondary education in science/tech/engineering

Tools

CRM platforms

Microsoft Office

Digital sales tools

ERP/Automation software

Job description

Technical Sales Representative — Windsor–London Territory

Company Description

TURCK Canada provides industrial automation solutions to manufacturers and processors across Canada. Our portfolio includes sensors, connectivity, I/O, RFID, machine safety, electrical safety, and predictive maintenance solutions. Working closely with authorized distributors, our technical sales team helps customers improve safety, efficiency, and reliability through product expertise and application support.

Role Description

TURCK Canada is seeking a Technical Sales Representative to manage the Windsor–London territory, including Sarnia. Reporting to the Ontario Sales Manager, you will drive sales growth, develop new business opportunities and build long-term customer relationships across Southwestern Ontario.

The role focuses primarily on automotive OEM and Tier 1/Tier 2 accounts, while also supporting customers in industrial automation, manufacturing, process, food, pharmaceutical and related markets.

Key Responsibilities

• Manage territory sales activities and execute structured plans to grow revenue through direct sales and distribution channels.
• Develop relationships with OEMs, end users, distributors, contractors, consultants, and value-added resellers.
• Identify and pursue new business through prospecting, networking, marketing initiatives, and strategic outreach.
• Present tailored automation solutions and value propositions to engineering, operations, purchasing, and executive teams.
• Support customer evaluations, requests for quotation, and solution development in collaboration with engineering and product specialists.
• Partner with Business Development Managers on strategic accounts and growth initiatives.
• Maintain accurate customer, opportunity, and project records in CRM and company systems.
• Provide responsive customer service and manage objections, negotiations, and problem resolution.
• Participate in ongoing training, provide market and competitive insights, and support global automotive initiatives as required.

Qualifications

• Post-secondary education from an accredited college or university, preferably in science, technology, or engineering.
• At least seven years of technical sales experience in industrial automation, machine assemblies, and/or network control architecture.
• Experience serving automotive and industrial manufacturing customers.
• Strong understanding of industrial automation technologies, manufacturing processes, and automation sales.
• Strong communication, presentation, negotiation, and relationship-building skills.
• Ability to manage a territory, communicate technical value, and learn new products and applications.
• Proficiency with CRM platforms, digital sales tools, and Microsoft Office.

Travel Requirements

• Manage sales activities throughout the Windsor–London corridor, including Sarnia.
• Travel throughout the USMCA region as required.