Remote Audience Growth & Subscriptions Lead

labx; Toronto; Remote; CAD 85,000 - 105,000; Full time

Benefits offered by this job

Health and dental coverage

Paid vacation

Professional development support

Job summary

LabX Media Group in Canada is seeking a Head of Audience & Subscriptions to lead print and digital circulation strategies for a major publication. You will drive subscriber acquisition, retention, and revenue growth across channels while overseeing fulfillment operations and data-driven initiatives.

You will collaborate with editorial, sales, product, and marketing teams, manage lifecycle programs from onboarding to renewal, run tests and pricing experiments, and optimize churn.

Qualifications

• 5+ years of circulation management or audience development experience in media.
• Strong analytical mindset to translate data into growth strategies.
• Excellent communication and project management skills in a fast-paced, remote environment.
• Experience in/knowledge of the scientific industry is an asset.

Responsibilities

• Own and manage print and digital circulation strategy for a large publication with accountability for acquisition, retention and renewal performance.
• Develop audience growth strategies to increase paid and qualified circulation and reduce churn.
• Use data to drive acquisition, retention, conversion and revenue growth across channels.
• Plan and execute subscriber acquisition, renewal, win-back and retention campaigns with segmentation and lifecycle marketing.
• Build and optimize subscriber lifecycle programs from onboarding through renewal and retention.
• Develop test plans, pricing strategies and promotional offers, measuring ROI.
• Monitor metrics like CAC, LTV, renewal rates, churn and revenue.
• Forecast circulation, budgets and present results to senior leadership.
• Oversee print circulation operations including fulfillment, shipping and distribution.
• Manage relationships with fulfillment houses, printers and agencies to optimize costs.
• Ensure compliance with privacy and postal regulations and maintain data integrity.
• Conduct market research to identify trends and growth opportunities.

Skills

Analytical thinking

Communication skills

Project management

Remote work ability

Education

Post-secondary degree in Marketing/Communications/Business

Tools

Omeda

CDS

Email marketing platforms

Google Analytics

Adobe Analytics

Data visualization tools

Social media management tools

Paid advertising platforms

Job description

LabX Media Group in Canada is seeking a Head of Audience & Subscriptions to lead print and digital circulation strategies for a major publication. You will drive subscriber acquisition, retention, and revenue growth across channels while overseeing fulfillment operations and data-driven initiatives.

You will collaborate with editorial, sales, product, and marketing teams, manage lifecycle programs from onboarding to renewal, run tests and pricing experiments, and optimize churn.