Strategist

Touché!; Toronto; On-site; CAD 45,000 - 75,000; Full time

Job summary

An established industry player is seeking a Media Strategist to lead innovative media campaigns and foster strong client relationships. In this dynamic role, you will develop strategic media recommendations, collaborate with creative teams, and manage client budgets. Your creativity and passion for media will drive the success of multimedia campaigns while ensuring alignment with clients' performance indicators. Join a forward-thinking agency that values adaptability and initiative, and be part of a team that thrives on delivering exceptional results in a rapidly evolving media landscape.

Qualifications

• 1-3 years experience in media planning, with a passion for media and advertising.
• Strong customer service skills and creativity are essential.

Responsibilities

• Develop original multimedia campaigns and manage client budgets.
• Build strong relationships with clients and analyze media partner offers.

Skills

Media Planning

Customer Service

Creativity

Leadership

Adaptability

English Proficiency

Job description

WHO WE ARE

Touché! has been growing since 1995. We are a media agency powered by Omnicom Media Group, a world leader in marketing communications. Our creativity and passion have enabled us to obtain large national accounts; Numerous provincial, national and global awards.

We are constantly reinventing ourselves. As media becomes more complex, so does our realm of expertise. We are continually improving our strategy and planning of traditional, digital and social media. We support our clients in all their media needs, from search engine marketing (SEM / SEO), business intelligence, programming and distribution!

Touché! is the strength of a network, the agility of a start-up.

WHAT WE ARE LOOKING FOR

Are you looking for new professional challenges to match your ambitions? Do you want to manage media campaigns outside the traditional framework?

As a Media Strategist, you will provide strategic media recommendations to your clients and contribute to the development of creative and effective media solutions. You will act as a leading player in developing a strong business relationship between your clients, our teams of specialists and external partners.

Main Responsibilities

• Develop original multimedia campaigns in synergy with team members, creative agency partners, and internal teams specializing in digital investments, business intelligence, and media buying;
• Being aware and informed on the business reality of the clients and their industry;
• Stay informed of the changing innovations and realities of the media industry;
• Develop integrated media recommendations related to clients' performance indicators and challenges;
• Being able to "challenge" the client with unusual recommendations that will help them achieve their goals;
• Build strong relationships with clients and play an active role in building a performance media culture with them by familiarizing them with the tools and research available to us;
• Analyze and negotiate the offers of the media partners based in particular on the various research data;
• Manage client budgets under the supervision of managers;
• Prepare and communicate briefs internally and to media partners;
• See the implementation of project plans, timeliness, cost, and delivery (performance) of projects;
• Make adequate follow-ups for the performance of the campaign (Performance reporting, monitoring, and management of material and other special projects/sponsorships);
• Train the assistant strategist to different methods and platforms;
• Coordinate the tasks of assistant strategists.

Required skills / competencies

• 1 to 3 years of experience in media planning;
• Passion for media and advertising;
• Experience in advertising agency;
• Strong customer service skills;
• Creativity, curiosity and team spirit;
• Good stress management, responsiveness and adaptability;
• Leadership, initiative and autonomy,
• Mastery of English (both spoken and written);
• National and retail experience is an asset.

Touché! is an equal opportunity employer and is also committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.