Strategic Segment & Customer Marketing Manager
Phoenix Contact Canada
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Job summary
Phoenix Contact Canada in Milton, Ontario seeks a Strategic Segment & Customer Marketing Manager to drive market-led growth across priority industries. You will translate customer insights into targeted messaging, ABM programs, and go-to-market strategies that elevate Phoenix Contact as a trusted solutions partner.
Collaborating with Sales, Product Management, Engineering and partners, you’ll develop persona-based narratives, measure program impact, and shape demand-generation initiatives that
Qualifications
- Bachelor's degree in marketing or related field required; MBA an asset.
- 5–8 years of progressive B2B marketing experience.
- Experience in industrial automation, electrical, manufacturing or related industries is preferred.
- Strong ABM and customer engagement experience required.
- Ability to translate complex technical concepts into value propositions.
Responsibilities
- Develop strategic marketing plans aligned with growth objectives.
- Lead ABM initiatives for high-value accounts and strategic growth opportunities.
- Create persona-based messaging and customer narratives.
- Collaborate with Sales, Product Management, Engineering and partners to align marketing efforts.
- Measure program impact and optimize demand-generation initiatives.
Skills
Education
Tools
Job description
Phoenix Contact's roots are in Germany. Our headquarters are in Blomberg. Originally founded in Essen in 1923, we have grown over the years. With over 50 subsidiaries worldwide, we truly have Global reach. Together with customers and partners, we design solutions for the future using trend-setting connection and automation technology. Wherever they are needed - for example, in transportation infrastructure, electromobility, for clean water, regenerative energies and intelligent supply networks, or energy-efficient machine building and systems manufacturing. We face up to technological developments and the associated changes in society. With more than 100 years of experience in the field of machine building and automation, we are working on tomorrow's intelligent production today.
The Strategic Segment & Customer Marketing Manager is a strategic, customer-focused marketing leader responsible for developing and executing market-driven growth strategies across Phoenix Contact's priority industries.
This role serves as the voice of the customer and market within the organization, translating customer challenges, market opportunities, and industry trends into targeted marketing strategies, compelling narratives, and engagement programs that accelerate adoption of Phoenix Contact's solutions and systems.
Working closely with Sales, Product Management, Engineering, Technical Support, and Partner Ecosystem teams, you will develop customer-centric messaging, execute Account-Based Marketing (ABM) initiatives, identify strategic growth opportunities, and position Phoenix Contact as a trusted solutions partner across key industries.
The ideal candidate combines strong commercial acumen, strategic thinking, market insight, and modern B2B marketing expertise with the ability to communicate complex technical solutions in a compelling and meaningful way.
- Develop and execute strategic marketing plans aligned with corporate growth objectives and market priorities.
- Identify, assess, and prioritize market opportunities, niche applications, and emerging segments through research, customer insight, and industry intelligence.
- Apply segmentation methodologies, market attractiveness analysis, and business attractiveness frameworks to focus resources on the highest-value opportunities.
- Monitor industry trends, customer needs, competitive activity, and market developments to identify growth opportunities and potential risks.
- Support long-term market development initiatives that strengthen Phoenix Contact's position within targeted industries.
- Own customer and segment messaging strategies for Phoenix Contact's solutions, systems, and technology platforms.
- Develop compelling value propositions and customer narratives that connect technical capabilities to measurable business outcomes.
- Create persona-based messaging tailored to technical, operational, executive, and procurement stakeholders.
- Ensure messaging consistently reflects Phoenix Contact's differentiated market position and customer-first approach.
- Establish customer-centric storytelling that shifts conversations from products to integrated solutions and business value.
- Lead the transition from product-centric marketing to solutions- and platform-based marketing.
- Develop go-to-market strategies that demonstrate how Phoenix Contact technologies solve complex customer challenges.
- Position integrated systems and solutions through customer-focused business outcomes, operational improvements, reliability enhancements, digital transformation, and sustainability benefits.
- Collaborate with technical and product experts to translate complex concepts into clear and impactful customer communications.
- Lead Account-Based Marketing (ABM) initiatives targeting high-value customers and strategic growth opportunities.
- Develop tailored engagement programs designed to increase awareness, consideration, and adoption within priority accounts and industries.
- Partner with Sales teams to identify key accounts, growth opportunities, and strategic engagement priorities.
- Support customer-facing initiatives that strengthen relationships with decision-makers and influencers.
- Design and execute integrated marketing campaigns that drive awareness, engagement, and demand generation.
- Develop customer-centric marketing programs that align with commercial objectives and support pipeline growth.
- Utilize marketing automation, CRM tools, digital channels, and analytics to maximize campaign performance.
- Continuously evaluate program effectiveness and optimize marketing activities based on measurable results.
- Build relationships with distributors, solution partners, engineering firms, consultants, industry associations, and ecosystem stakeholders.
- Represent Phoenix Contact at industry events, conferences, customer forums, and thought leadership initiatives.
- Support ecosystem alignment by promoting consistent customer narratives and strategic market positioning.
- Increase Phoenix Contact's visibility and influence within targeted industries and market segments.
- Collaborate closely with Sales, Product Management, Engineering, Technical Support, and Business Leadership teams.
- Ensure customer and market insights influence marketing priorities, solution positioning, and growth initiatives.
- Align marketing efforts with commercial objectives and strategic business priorities.
- Foster organizational alignment around customer needs and market opportunities.
- Establish and track key performance indicators for market growth, engagement, campaign effectiveness, and solution adoption.
- Monitor marketing contribution to pipeline development and business growth.
- Analyze customer feedback, market trends, and campaign performance to guide continuous improvement.
- Deliver regular insights and recommendations based on data-driven decision‑making.
- Bachelor's Degree in Marketing
- MBA considered an asset.
- 5 to 8 years of progressive B2B marketing experience in industrial automation, electrical, technology, infrastructure, energy, manufacturing, industrial process, or related technical industries.
- Candidates with 8+ years of strategic marketing experience are strongly encouraged to apply.
- Proven success developing and executing segment marketing, customer marketing, solution marketing, or strategic growth initiatives.
- Demonstrated experience with Account-Based Marketing (ABM), customer engagement programs, and market development strategies.
- Experience translating complex technical concepts into compelling customer value propositions and business‑focused messaging.
- Experience supporting go-to-market strategies within technology, industrial, automation, software, systems, or solutions-driven organizations.
We are offering an attractive remuneration package, employee benefits and the opportunity to contribute to a fast‑paced growing company with dynamic leadership and a history of growth and profitability.
Awarded one of Canada’s Best Workplaces, we recognize people as our most valuable resource. We are an equal opportunity employer.
Phoenix Contact Ltd welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
We appreciate your interest; however only candidates selected for interviews will be notified.
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