Strategic Segment & Customer Marketing Manager

Phoenix Contact Group; Milton; Hybrid; CAD 90,000 - 135,000; Full time

Job summary

Phoenix Contact Ltd is seeking a Strategic Segment & Customer Marketing Manager in Milton, Ontario. The role focuses on developing market-driven growth strategies across priority industries, translating customer insights into targeted marketing and engagement programs.

Collaboration with Sales, Product Management, Engineering, and partners is essential to drive adoption of Phoenix Contact solutions. The ideal candidate combines strong commercial acumen, strategic thinking, and modern B2B

Qualifications

• Bachelor's Degree in Marketing required.
• MBA considered an asset.
• 5–8 years of progressive B2B marketing experience in industrial automation, electrical, technology, infrastructure, energy, manufacturing, or related technical industries.
• 8+ years of strategic marketing experience encouraged for applicants.

Responsibilities

• Develop and execute strategic marketing plans aligned with corporate growth objectives and market priorities.
• Own customer and segment messaging strategies and develop value propositions for Phoenix Contact's solutions.
• Lead ABM initiatives and engagement programs for high-value accounts and strategic growth opportunities.
• Design and run integrated marketing campaigns using marketing automation, CRM tools, and analytics.

Skills

B2B marketing

Strategic marketing

ABM (Account-Based Marketing)

Market research

Education

Bachelor's Degree in Marketing

MBA (asset)

Job description

Strategic Segment & Customer Marketing Manager

Full Time Milton, ON, CA

ABOUT THE COMPANY

Phoenix Contact's roots are in Germany. Our headquarters are in Blomberg. Originally founded in Essen in 1923, we have grown over the years. With over 50 subsidiaries worldwide, we truly have Global reach. Together with customers and partners, we design solutions for the future using trend-setting connection and automation technology. Wherever they are needed - for example, in transportation infrastructure, electromobility, for clean water, regenerative energies and intelligent supply networks, or energy-efficient machine building and systems manufacturing. We face up to technological developments and the associated changes in society. With more than 100 years of experience in the field of machine building and automation, we are working on tomorrow's intelligent production today.

DESCRIPTION

The Strategic Segment & Customer Marketing Manager is a strategic, customer-focused marketing leader responsible for developing and executing market-driven growth strategies across Phoenix Contact's priority industries.

This role serves as the voice of the customer and market within the organization, translating customer challenges, market opportunities, and industry trends into targeted marketing strategies, compelling narratives, and engagement programs that accelerate adoption of Phoenix Contact's solutions and systems.

Working closely with Sales, Product Management, Engineering, Technical Support, and Partner Ecosystem teams, you will develop customer-centric messaging, execute Account-Based Marketing (ABM) initiatives, identify strategic growth opportunities, and position Phoenix Contact as a trusted solutions partner across key industries.

The ideal candidate combines strong commercial acumen, strategic thinking, market insight, and modern B2B marketing expertise with the ability to communicate complex technical solutions in a compelling and meaningful way.

POSITION RESPONSIBILITIES

Strategic Market & Segment Development

• Develop and execute strategic marketing plans aligned with corporate growth objectives and market priorities.
• Identify, assess, and prioritize market opportunities, niche applications, and emerging segments through research, customer insight, and industry intelligence.
• Apply segmentation methodologies, market attractiveness analysis, and business attractiveness frameworks to focus resources on the highest-value opportunities.
• Monitor industry trends, customer needs, competitive activity, and market developments to identify growth opportunities and potential risks.
• Support long-term market development initiatives that strengthen Phoenix Contact's position within targeted industries.

Customer Messaging & Strategic Positioning

• Own customer and segment messaging strategies for Phoenix Contact's solutions, systems, and technology platforms.
• Develop compelling value propositions and customer narratives that connect technical capabilities to measurable business outcomes.
• Create persona-based messaging tailored to technical, operational, executive, and procurement stakeholders.
• Ensure messaging consistently reflects Phoenix Contact's differentiated market position and customer-first approach.
• Establish customer-centric storytelling that shifts conversations from products to integrated solutions and business value.

Solutions & Systems Platforming

• Lead the transition from product-centric marketing to solutions- and platform-based marketing.
• Develop go-to-market strategies that demonstrate how Phoenix Contact technologies solve complex customer challenges.
• Position integrated systems and solutions through customer-focused business outcomes, operational improvements, reliability enhancements, digital transformation, and sustainability benefits.
• Collaborate with technical and product experts to translate complex concepts into clear and impactful customer communications.

Account-Based Marketing & Strategic Engagement

• Lead Account-Based Marketing (ABM) initiatives targeting high-value customers and strategic growth opportunities.
• Develop tailored engagement programs designed to increase awareness, consideration, and adoption within priority accounts and industries.
• Partner with Sales teams to identify key accounts, growth opportunities, and strategic engagement priorities.
• Support customer-facing initiatives that strengthen relationships with decision-makers and influencers.

Campaign Development & Demand Generation

• Design and execute integrated marketing campaigns that drive awareness, engagement, and demand generation.
• Develop customer-centric marketing programs that align with commercial objectives and support pipeline growth.
• Utilize marketing automation, CRM tools, digital channels, and analytics to maximize campaign performance.
• Continuously evaluate program effectiveness and optimize marketing activities based on measurable results.

Industry & Ecosystem Development

• Build relationships with distributors, solution partners, engineering firms, consultants, industry associations, and ecosystem stakeholders.
• Represent Phoenix Contact at industry events, conferences, customer forums, and thought leadership initiatives.
• Support ecosystem alignment by promoting consistent customer narratives and strategic market positioning.
• Increase Phoenix Contact's visibility and influence within targeted industries and market segments.

Cross-Functional Collaboration

• Collaborate closely with Sales, Product Management, Engineering, Technical Support, and Business Leadership teams.
• Ensure customer and market insights influence marketing priorities, solution positioning, and growth initiatives.
• Align marketing efforts with commercial objectives and strategic business priorities.
• Foster organizational alignment around customer needs and market opportunities.

Performance Measurement & Market Intelligence

• Establish and track key performance indicators for market growth, engagement, campaign effectiveness, and solution adoption.
• Monitor marketing contribution to pipeline development and business growth.
• Analyze customer feedback, market trends, and campaign performance to guide continuous improvement.
• Deliver regular insights and recommendations based on data-driven decision-making.

QUALIFICATION REQUIREMENTS

• Bachelor's Degree in Marketing
• MBA considered an asset.
• 5 to 8 years of progressive B2B marketing experience in industrial automation, electrical, technology, infrastructure, energy, manufacturing, industrial process, or related technical industries.
• Candidates with 8+ years of strategic marketing experience are strongly encouraged to apply.

ESSENTIAL JOB REQUIREMENTS

• Proven success developing and executing segment marketing, customer marketing, solution marketing, or strategic growth initiatives.
• Demonstrated experience with Account-Based Marketing (ABM), customer engagement programs, and market development strategies.
• Experience translating complex technical concepts into compelling customer value propositions and business-focused messaging.
• Experience supporting go-to-market strategies within technology, industrial, automation, software, systems, or solutions-driven organizations.

We are offering an attractive remuneration package, employee benefits and the opportunity to contribute to a fast-paced growing company with dynamic leadership and a history of growth and profitability.

Awarded one of Canada's Best Workplaces, we recognize people as our most valuable resource. We are an equal opportunity employer.

Phoenix Contact Ltd welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

We appreciate your interest; however only candidates selected for interviews will be notified.