Strategic Media Planner: Multi-Channel Campaigns

Publicis Groupe Holdings B.V; Toronto; On-site; CAD 40,000 - 50,000; Full time

Job summary

Spark Foundry is seeking a Media Planner to develop and execute strategic media plans across digital, social, programmatic, TV, and OOH channels, driving awareness and brand impact.

You will analyze media options, provide data-driven recommendations, and collaborate with internal teams and partners to ensure meticulous execution and performance monitoring. Strong attention to detail and stakeholder communication are essential for success.

Qualifications

• 2-3 years of experience in media planning.
• Experience with media planning tools; Prisma, Vividata, GWI, Google Insight Finder, Reach Planner (desired).
• Strong understanding of media strategy and tactics development, channel allocation and optimization across multiple channels.
• Experience in post-campaign reporting and financial tracking.
• Ability to develop POVs and strategic media recommendations based on research and insights.

Responsibilities

• Develop & Execute Media Plans – Create strategic, awareness-driven media plans across digital, social, programmatic, TV, and OOH channels to maximize brand impact.
• Media Analysis & Recommendations – Evaluate media alternatives, leverage data-driven insights, and provide strategic recommendations for optimal channel allocation.
• Campaign Execution & Performance Monitoring – Work closely with internal teams and external partners to ensure seamless execution, track campaign performance, and optimize based on insights.
• Post-Campaign Reporting & Financial Tracking – Analyze campaign results, generate performance reports, and ensure accurate financial tracking and budget management.
• Client & Stakeholder Communication – Present media strategies, insights, and recommendations directly to clients while collaborating effectively with cross-functional teams.
• Utilization of Media Tools & Research – Leverage industry tools (e.g., Prisma, Vividata, GWI, Google Insight Finder) to inform planning and decision-making.
• Strategic & Proactive Thinking – Stay ahead of industry trends, develop POVs, and refine media strategies to drive results.

Skills

Strategic Thinking

Analytical Mindset

Collaboration

Attention to Detail

Tools

Prisma

Vividata

GWI

Google Insight Finder

Reach Planner

Job description

Spark Foundry is seeking a Media Planner to develop and execute strategic media plans across digital, social, programmatic, TV, and OOH channels, driving awareness and brand impact.

You will analyze media options, provide data-driven recommendations, and collaborate with internal teams and partners to ensure meticulous execution and performance monitoring. Strong attention to detail and stakeholder communication are essential for success.