Strategic Digital Campaign Lead

Procter & Gamble

Toronto

On-site

CAD 85,000 - 120,000

Full time

4 days ago

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Job summary

Procter & Gamble is seeking a digital media specialist to lead day-to-day management of media campaigns, shaping brand strategies and driving growth across multiple channels. You will collaborate with media planning, creative, brand and analytics teams to execute campaigns on time and within budget, while delivering actionable insights and optimized performance.

The role requires 3+ years in media execution, strong programmatic and social channel knowledge, and hands-on experience with major ad

Qualifications

3+ years of media execution experience with strong programmatic and social channel knowledge.
Understanding of digital media planning and buying processes and ad serving capabilities.
Experience with third-party ad servers and tech solutions (CM, Innovid, DV, Nielsen, Comscore).
Strong analytics background and ability to triangulate data with brand goals.

Responsibilities

Contribute and lead short to mid-term strategic media planning.
Oversee end-to-end execution of digital campaigns, ensuring on-time delivery and quality.
Manage campaign setup, trafficking, tracking, and tagging across platforms (ads servers, DMPs, DSPs).
Collaborate with brand teams to identify creative/technical requirements and KPIs.
Provide consultative technical/operational support to brand and media teams.
QA, troubleshoot, and resolve technical issues across displays, video, CTV/OTT, social, and search campaigns.
Monitor, analyze, and optimize campaign performance using data-driven insights.
Create and distribute reports to stakeholders; advise on complex media challenges.