Audience Strategy Director: Data-Driven Growth

Interpublic; Canada; Hybrid; CAD 115,000 - 125,000; Full time

Benefits offered by this job

Generous paid time off

Flexible hybrid work model

Personal development opportunities

Global network of agencies

Employee groups and community programs

Job summary

Omnicom Media Group Canada is seeking a Director, Audience Strategy to unify business consulting, analytics depth, and cross‑functional leadership. You will translate client priorities into data capabilities and strategic recommendations, guiding analysts and collaborating with product partners to drive measurable outcomes.

This role demands hands‑on execution, clear communication with non‑technical stakeholders, and the ability to mentor a 4+ person team while advancing segmentation, modeling,

Qualifications

• 7+ years in audience strategy, data strategy, programmatic media, or marketing analytics.
• Experience managing a multi‑million‑dollar budget.
• 1–3 years of people management experience.
• Ability to translate complex signals for non‑technical stakeholders.

Responsibilities

• Own the audience narrative for clients and align work to business priorities and measurable outcomes.
• Advise senior stakeholders using data‑driven insights across audience strategy and optimization.
• Translate complex concepts into clear recommendations for clients, partners, and internal leaders.
• Support development of client‑facing deliverables including segment specs and activation guides.
• Evolve data partnerships to keep the audience offering ahead of needs.
• Mentor a team of 4+ and contribute to training materials and knowledge sharing.
• Support recruitment through interviews and evaluations.
• Explore AI/ML applications for audience development under senior guidance.

Skills

Audience strategy

Data strategy

Programmatic media

Marketing analytics

People management

Stakeholder communication

Education

University degree in Marketing, Statistics, Data Science, Business Analytics, or related field

Advanced degree (MBA, MS) an asset

Tools

SQL

Google Analytics

Adobe Analytics

DSPs / DMPs / CDPs

Python/R (asset)

Job description

Omnicom Media Group Canada is seeking a Director, Audience Strategy to unify business consulting, analytics depth, and cross‑functional leadership. You will translate client priorities into data capabilities and strategic recommendations, guiding analysts and collaborating with product partners to drive measurable outcomes.

This role demands hands‑on execution, clear communication with non‑technical stakeholders, and the ability to mentor a 4+ person team while advancing segmentation, modeling,