Strategic Marketing Manager: NA Brand & Growth Lead

American Eagle Outfitters, Inc.; Brampton; Híbrido; CAD 90 000 - 130 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Global impact culture

Strategic influence

Innovative product

Hybrid work schedule

Senior leadership exposure

Resumo da oferta

Randstad Canada is partnering with a global leader in high-end architectural solutions to appoint a Strategic Marketing Manager. This hybrid role is based in Vaughan and aims to shape the North American marketing landscape for a brand with significant growth potential.

You will bridge executive leadership and the marketing team, driving long-term brand equity and market share while mentoring a small internal team and coordinating with sales, product, and external agencies.

Qualificações

• Bachelor’s degree in Marketing, Business Administration, or related field (Master’s preferred).
• 5+ years of experience in marketing management with a track record of influencing high-level strategy.
• Experience in building solutions, construction, or architectural sectors is desirable.
• Strong analytical and communication skills; comfortable collaborating with multiple teams.
• Familiarity with CRM systems, analytics tools, and digital marketing platforms.

Responsabilidades

• Strategy Development: Lead the creation and execution of comprehensive marketing plans for three key segments: B2B (developers/architects), Dealer Networks, and D2C.
• Sales Partnership: Act as a proactive partner to the sales organization, coaching teams on marketing-driven techniques to enhance performance.
• Team Leadership: Mentor and guide an internal team, including a Digital Marketing Specialist and Content Creator, while managing relationships with external agencies.
• Market Intelligence: Conduct market research to monitor competitive activity and identify new opportunities for growth in North America.
• Multi-Channel Oversight: Manage the marketing budget and oversee campaigns across digital (Meta, Google), print, events, and PR, ensuring high ROI and brand consistency.
• Cross-Functional Alignment: Collaborate with product and executive teams to ensure marketing initiatives are fully integrated with organizational goals.

Conhecimentos

Marketing leadership

Strategic thinking

Cross-functional collaboration

Analytical skills

Presentation skills

Formação académica

Bachelor's degree in Marketing or related field

Master's degree preferred

Ferramentas

CRM systems

Analytics tools

Digital marketing platforms

Descrição da oferta de emprego

Randstad Canada is partnering with a global leader in high-end architectural solutions to appoint a Strategic Marketing Manager. This hybrid role is based in Vaughan and aims to shape the North American marketing landscape for a brand with significant growth potential.

You will bridge executive leadership and the marketing team, driving long-term brand equity and market share while mentoring a small internal team and coordinating with sales, product, and external agencies.