Strategic Marketing Lead for Multi-Location Accounts

Birchwood Automotive Group; Winnipeg; On-site; CAD 60,000 - 90,000; Full time

Benefits offered by this job

Bonus incentives

Full benefits package

RSP Matching program

Employee referral bonus

Career development opportunities

Wellness program

Corporate discounts

Volunteer program

Job summary

Birchwood Automotive Group is seeking an Account Manager to partner with Manitoba’s largest automotive retailer’s dealerships. You will own planning, budgeting, execution, and performance analysis of dealership marketing across digital, traditional, in-store and experiential channels, leveraging Birchwood’s centralized media team.

You’ll collaborate with General Managers and senior leadership to translate business goals into integrated marketing plans that drive sales, service retention, and

Qualifications

• 1-5+ years experience in marketing, account management, or client services.
• Experience across marketing strategy, execution, and reporting.
• Strong communication skills and stakeholder management.

Responsibilities

• Lead annual and monthly marketing planning, aligning dealership objectives with group strategy.
• Manage dealer advertising budgets and track ROI across campaigns.
• Coordinate campaigns across digital, website, email, in-store, and local activations.
• Analyze results and translate programs into compelling campaigns.

Skills

Marketing strategy

Budget management

Stakeholder management

Campaign analytics

Strong communication

Education

Post-secondary education in Marketing, Business, Communications, or related field

Job description

Birchwood Automotive Group is seeking an Account Manager to partner with Manitoba’s largest automotive retailer’s dealerships. You will own planning, budgeting, execution, and performance analysis of dealership marketing across digital, traditional, in-store and experiential channels, leveraging Birchwood’s centralized media team.

You’ll collaborate with General Managers and senior leadership to translate business goals into integrated marketing plans that drive sales, service retention, and