MARKETING ACCOUNT MANAGER

Birchwood Automotive Group; Winnipeg; On-site; CAD 60,000 - 90,000; Full time

Benefits offered by this job

Bonus incentives

Full benefits package

RSP Matching program

Employee referral bonus

Career development opportunities

Wellness program

Corporate discounts

Volunteer program

Job summary

Birchwood Automotive Group is seeking an Account Manager to partner with Manitoba’s largest automotive retailer’s dealerships. You will own planning, budgeting, execution, and performance analysis of dealership marketing across digital, traditional, in-store and experiential channels, leveraging Birchwood’s centralized media team.

You’ll collaborate with General Managers and senior leadership to translate business goals into integrated marketing plans that drive sales, service retention, and

Qualifications

• 1-5+ years experience in marketing, account management, or client services.
• Experience across marketing strategy, execution, and reporting.
• Strong communication skills and stakeholder management.

Responsibilities

• Lead annual and monthly marketing planning, aligning dealership objectives with group strategy.
• Manage dealer advertising budgets and track ROI across campaigns.
• Coordinate campaigns across digital, website, email, in-store, and local activations.
• Analyze results and translate programs into compelling campaigns.

Skills

Marketing strategy

Budget management

Stakeholder management

Campaign analytics

Strong communication

Education

Post-secondary education in Marketing, Business, Communications, or related field

Job description

Why This Role at Birchwood Is Different

At Birchwood, marketing is a strategic driver of growth, retention, and brand leadership. As Manitoba's largest automotive retailer, Birchwood operates 24 dealerships, multiple collision centres, and credit solutions all supported by a centralized, in-house marketing team. This role is designed for someone who wants real ownership, real budgets, and real influence - not just campaign coordination. If you're looking to challenge yourself beyond "digital-only execution" and into full-funnel marketing strategy, planning, and performance management, this role was built for you.

The Opportunity

As an Account Manager, you will act as the primary marketing partner for a portfolio of Birchwood dealerships. You'll work directly with General Managers, and senior leadership, helping translate business goals into integrated marketing plans that drive sales, service retention, and brand consistency.

You’ll own the planning, budgeting, execution, and performance analysis of dealership marketing - across digital, traditional, in-store, and experiential channels, while leveraging the scale and expertise of Birchwood's centralized media team.

Responsibilities

Strategic Partnership & Planning

• Serve as the trusted marketing advisor and first point of contact for assigned dealerships
• Lead annual and monthly marketing planning, aligning dealership objectives with group strategy
• Recommend the right channel mix, messaging approach, and investment strategy - not just digital tactics

Budget Ownership & Performance Accountability

• Manage and track dealer advertising budgets, ensuring spend aligns with approved plans and delivers ROI
• Monitor performance across campaigns and channels, using data to optimize, adjust, and re-prioritize
• Develop clear, actionable monthly performance reports tied to business outcomes - not vanity metrics

Execution Across All Facets of Marketing

• Coordinate campaigns across:
  • Digital advertising (search, social, display, video)
  • Website initiatives and conversion optimization
  • Email and CRM-driven communications
  • In-store, on-lot, and local market activations
  • Brand and OEM-aligned initiatives
• Work closely with internal creative, digital, and analytics teams to ensure high-quality execution

Insight, Optimization & Leadership

• Analyze results, identify trends, and proactively bring new ideas and improvements forward
• Translate manufacturer programs, inventory priorities, and local market conditions into compelling campaigns
• Balance multiple dealerships while maintaining exceptional organization and attention to detail

What We’re Looking For

• 1-5+ years experience in marketing, account management, or client services
• Proven ability to manage multiple stakeholders, timelines, and budgets
• Experience across marketing strategy, execution, and reporting (not just campaign deployment)
• Strong communication skills - confidently present recommendations and results
• Experience in automotive, retail, or multi-location brands is an asset (but not required)
• Post-secondary education in Marketing, Business, Communications, or related field

What Birchwood Can Offer You

• Competitive compensation - in addition to salary, many roles have bonus and commission incentives that reward you for success
• Full benefits package including vacation time, company-paid extended health, dental/vision coverage, and employee assistance - with flex plan options
• RSP Matching program - Birchwood will match up to $5,000 of your regular earnings after 1 year of employment
• Employee referral bonus program - refer your friends to Birchwood and receive a referral bonus
• Career development opportunities & internal promotions
• Learning & development opportunities
• Wellness program
• Corporate discounts & group savings plan
• Volunteer program - Dollars for Doing
• Company events - Birchwood Bucks, Circle of Excellence, holiday parties

Birchwood is Manitoba's largest automotive retailer. Our 24 franchises are in addition to four state-of-the-art collision repair centres and four Birchwood Credit Solutions locations. We offer sales, services, and parts to meet our customers' automotive needs. We're a recognized leader in the retail automotive industry, not only for our diverse workforce reflecting our community, but also for our unparalleled commitment to team members, customers, partners, and neighbourhoods. At Birchwood, our days begin and end with gratitude, personal leadership, trust, respect, continuous improvement, and generosity.

Birchwood is committed to creating a diverse workplace and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Reasonable accommodation is available to applicants with disabilities upon request. Please email your request to: [e-mail]

Employment Type

Full Time