Strategic Digital Marketing Lead

Flair Airlines Ltd.; Calgary; On-site; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Salary reflects experience

Comprehensive Benefits

Retirement savings plan

Unlimited travel perks

Job summary

Flair Airlines is seeking a Manager, Digital Marketing to lead the planning, execution, and optimization of programs across CRM channels, including email and app push notifications, website marketing, paid media, and other digital channels. This role ensures digital initiatives support commercial priorities while driving customer engagement, conversion, and return on investment.

The Manager oversees campaign planning, channel performance, agency relationships, and marketing technology, guiding

Qualifications

• Post-secondary diploma or degree in Marketing, Digital Marketing, Business, Data Analytics, or related field.
• 5+ years of progressive digital marketing experience including CRM/lifecycle marketing and e-commerce.
• Experience leading marketing professionals and managing budgets.

Responsibilities

• Lead planning, execution, and optimization of digital marketing programs across CRM channels, website marketing, paid media, and other digital channels.
• Develop integrated plans to support acquisition, engagement, retention, and revenue growth.
• Oversee campaigns, vendor relationships, and performance reporting to maximize ROI.
• Collaborate with cross-functional teams including Commercial, Analytics, Digital Product, and E-Commerce.

Skills

Digital marketing

CRM marketing

Email marketing

Paid media

Team leadership

Education

Post-secondary marketing degree

Tools

GA4 / Google Analytics

Power BI

Email platforms (ESP)

Job description

Flair Airlines is seeking a Manager, Digital Marketing to lead the planning, execution, and optimization of programs across CRM channels, including email and app push notifications, website marketing, paid media, and other digital channels. This role ensures digital initiatives support commercial priorities while driving customer engagement, conversion, and return on investment.

The Manager oversees campaign planning, channel performance, agency relationships, and marketing technology, guiding