Programmatic Specialist

Fathom Talent Group; Toronto; On-site; CAD 52,000 - 74,000; Full time

Job summary

Fathom Talent Group is seeking a highly motivated Programmatic Ad Ops Specialist with 1–2 years hands-on experience in programmatic advertising, campaign trafficking, or digital media trading. You will support media traders in executing, managing, and optimizing campaigns across programmatic, social, and Google ads.

Responsibilities include setup, trafficking, performance monitoring, troubleshooting, reporting, and assisting with data analysis to drive measurable results for client objectives.

Qualifications

• Bachelor’s degree in marketing, advertising, business, or related field.
• 1–2 years of programmatic ad operations, trafficking, or programmatic media buying.
• Strong understanding of programmatic buying, RTB, DSPs, SSPs, ad servers, and social platforms.
• Proficiency with Excel (pivot tables, VLOOKUP) and data visualization tools.
• Experience with Google Ad Manager, The Trade Desk, and Facebook Ads Manager is a plus.
• Familiarity with Google Analytics.
• Excellent analytical, troubleshooting, and communication skills.
• Ability to work independently and in a fast-paced environment.

Responsibilities

• Set up and launch programmatic, search, and social campaigns across DSPs and ad platforms.
• Traffic ad creatives and ensure correct tagging and tracking pixels.
• Manage budgets, pacing, and delivery across channels.
• Monitor performance and identify opportunities for in-flight optimization.
• Analyze impressions, clicks, CTR, and conversions to inform recommendations.
• Generate recurring performance reports and support dashboard development.
• Collaborate with traders, data analysts, and cross-functional teams to ensure smooth execution.
• Communicate performance updates and insights to stakeholders.

Skills

Analytical thinking

Problem-solving

Troubleshooting

Attention to detail

Communication skills

Teamwork

Education

Bachelor’s degree in marketing, advertising, business, or related field

Tools

Excel

Data Studio

Tableau

Google Analytics

Google Ad Manager

The Trade Desk

Facebook Ads Manager

Job description

We are seeking a highly motivated and detail‑oriented Programmatic Ad Ops Specialist with 1–2 years of hands‑on experience in programmatic advertising, campaign trafficking, or digital media trading.

In this role, you will support media traders in the execution, management, and optimization of Programmatic, Social, and Google advertising campaigns.

You will be responsible for campaign setup, trafficking, performance monitoring, troubleshooting, reporting, and assisting with deeper data analysis to help drive measurable results and achieve client objectives.

Responsibilities Include

Campaign Setup and Trafficking

• Set up and launch programmatic, search, and social media campaigns across platforms such as DSPs, search engines, and social ad platforms.
• Traffic ad creatives, ensuring accurate implementation of ad tags and tracking pixels.
• Manage campaign budgets, pacing, and delivery across channels.
• Ensure all trafficking and platform inputs meet required specifications and compliance standards.
• Monitor campaign performance and identify opportunities for in‑flight optimization.
• Analyze performance metrics such as impressions, clicks, CTR, and conversion rates to develop actionable recommendations.
• Optimize campaigns using performance insights, A/B testing, and platform best practices.
• Troubleshoot delivery issues, tracking discrepancies, creative errors, and other technical challenges.

Reporting and Analysis

• Generate, refresh, and maintain recurring campaign performance reports.
• Assist data analysts with compiling and organizing performance data for deeper analysis.
• Support the development of dashboards and visualizations for internal or client‑facing reporting.
• Identify performance trends and insights to inform optimization strategies and future planning.

Collaboration and Communication

• Work closely with media traders, data analysts, and cross‑functional team members to ensure seamless campaign execution.
• Communicate performance updates, campaign insights, and recommendations clearly to internal stakeholders.

Education & Experience

• Bachelor’s degree in marketing, advertising, business, or a related field.
• 1–2 years of experience required in programmatic ad operations, campaign trafficking, or programmatic media buying.
• Strong hands‑on understanding of digital advertising concepts including programmatic buying, RTB, DSPs, SSPs, ad servers, and social advertising platforms.
• Proficiency with Excel (pivot tables, VLOOKUPs) and familiarity with data visualization or analytics tools such as Data Studio, Tableau, Alteryx, and Google Analytics.
• Experience with ad serving platforms such as Google Ad Manager or The Trade Desk; experience with Facebook Ads Manager is an asset.
• Familiarity with web analytics tools such as Google Analytics is beneficial.
• Strong analytical, problem‑solving, and troubleshooting abilities.
• Exceptional attention to detail and organizational skills.
• Ability to work independently and collaboratively in a fast‑paced environment.
• Effective written and verbal communication skills.
• Ability to learn quickly and stay up‑to‑date with evolving technologies and industry trends.
• Passionate about digital media and emerging ad products; demonstrates sound judgment and a proactive mindset.