Strategic Communications & Experience Manager

Sun Life; Toronto; Hybrid; CAD 80,000 - 128,000; Full time

Benefits offered by this job

Hybrid work environment

Great Place to Work in Canada 2026

Job summary

Sun Life is seeking a Manager, Communications, Creative and Experience Strategy to lead strategic communications, creative services and engagement for signature events. You will translate business objectives into compelling experiences and manage a high-performing team delivering impactful advisor and field leader experiences.

Reporting to the Director, Events, you will drive innovative communications, partnering with senior leaders and the Events team to shape themes, messaging, and multimedia

Qualifications

• Bachelor’s degree or higher in journalism, advertising, marketing or communications.
• 5+ years of experience leading complex marcom strategy creation and execution.
• Bilingualism in English and French is an asset.
• Prior project management experience, with a focus on creative direction.

Responsibilities

• Develops and executes integrated communications, creative, and engagement strategies that support recognition programs, conferences, events, and business initiatives.
• Owns the end-to-end engagement strategy for signature events, translating business objectives into compelling experiences that drive engagement, understanding, performance, and alignment with business priorities.
• Leads the development of event themes, strategic messaging frameworks, storytelling approaches, executive communications, scripts, recognition programming, and multimedia experiences.
• Measures and evaluates communications, engagement, and event effectiveness, leveraging insights and data to inform future strategies and continuous improvement.
• Collaborates with the Consulting team to draft business content for signature events.
• Leads and develops the Communications & Creative team, providing strategic direction, coaching, performance management, and professional development.
• Establishes priorities and allocates team resources across multiple concurrent projects, ensuring timely delivery of high-quality communications and creative assets.

Skills

Leadership

Project management

Strategic communications

Stakeholder management

Copywriting

Budget management

Team leadership

Change management

Education

University degree in journalism/advertising/marketing/communications

Job description

Sun Life is seeking a Manager, Communications, Creative and Experience Strategy to lead strategic communications, creative services and engagement for signature events. You will translate business objectives into compelling experiences and manage a high-performing team delivering impactful advisor and field leader experiences.

Reporting to the Director, Events, you will drive innovative communications, partnering with senior leaders and the Events team to shape themes, messaging, and multimedia