Staff Product Manager - Onboarding & Next-Best-Action

HelloFresh; Toronto; Hybrid; CAD 165,000 - 175,000; Full time

Benefits offered by this job

Box Discount

Health & Wellness

Vacation & PTO

Family Benefits

Growth & Development

Work Hard & Have Fun

Diversity & Inclusion Initiatives

Job summary

HelloFresh is seeking a Staff Product Manager to lead the Onboarding squad and shape the end-to-end early customer experience across web and app. You will drive the Next Best Action framework, oversee post-checkout to Settled Conversion, and partner with Data Science to power personalized onboarding at scale.

You will champion customer empathy, coordinate across tribes, and own success metrics like Settled Conversion and app adoption.

Qualifications

• Deep understanding of subscription lifecycle dynamics and early retention levers.
• Experience owning end-to-end product experiences spanning web and native apps.
• Proven ability to design and run structured growth experiments (A/B and multivariate).

Responsibilities

• Own the product vision and strategy for end-to-end onboarding across HelloFresh brands.
• Lead the NBA framework development and scaling for personalized actions across web and app.
• Drive improvements in Settled Conversion through rapid experimentation.
• Coordinate onboarding across activation funnel, CRM, and app experiences.
• Partner with Data Science and Engineering to define data foundations for onboarding at scale.
• Align squads and tribes around a unified onboarding strategy and metrics.
• Elicit customer insights via qualitative and quantitative analysis to inform decisions.
• Define success metrics and own BAU health of onboarding.

Skills

Lifecycle expertise

Cross-surface leadership

Growth experimentation

Hyper-collaborative leadership

Data/ML fluency

0-to-1 build pedigree

Customer empathy

Ownership mindset

Tools

CRM systems

A/B testing platforms

ML framing & specs

Job description

HelloFresh is seeking a Staff Product Manager to lead the Onboarding squad and shape the end-to-end early customer experience across web and app. You will drive the Next Best Action framework, oversee post-checkout to Settled Conversion, and partner with Data Science to power personalized onboarding at scale.

You will champion customer empathy, coordinate across tribes, and own success metrics like Settled Conversion and app adoption.