Sr. Specialist, Design & Content

Definity Financial Corporation; Toronto; On-site; CAD 69,000 - 127,000; Full time

Job summary

An established industry player is seeking a Senior Specialist in Design & Content to lead innovative digital design initiatives. This role involves collaborating across teams to create engaging user experiences and compelling marketing collateral. With a focus on user-centered design principles, the successful candidate will ensure brand consistency while exploring new visual enhancements. This position offers an exciting opportunity for a digital design expert to influence stakeholders, manage design tasks, and stay ahead of industry trends. Join a forward-thinking company dedicated to delivering high-quality digital experiences that resonate with customers across Canada.

Qualifications

• 6+ years of professional digital design experience with a strong portfolio.
• Proficiency in Adobe Creative Suite and Figma.
• Understanding of UX principles and digital accessibility.

Responsibilities

• Support cross-functional teams with end-to-end design execution.
• Collaborate with developers to translate UX designs into web interfaces.
• Advocate for UX best practices to create cohesive web experiences.

Skills

Digital Design

UX/UI Principles

Adobe Creative Suite

Figma

HTML

CSS

Communication Skills

Attention to Detail

Education

Bachelor’s Degree in Graphic Design

Bachelor’s Degree in Web Design

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe XD

Canva

Jira

Job description

Sr. Specialist, Design & Content

The Senior Specialist, Design & Content serves as a subject matter expert (SME) in digital and web design, responsible for managing and executing complex, cross-functional design initiatives across Petline’s digital platforms. This role supports the creation of engaging digital experiences, collaborating with business development, operations, and marketing teams. With strong technical knowledge and an understanding of digital best practices, the Senior Specialist ensures the development of compelling, on-brand product designs and marketing collateral, maintaining consistency across all customer touchpoints.

Reporting to the Manager, Brand and Design, the Senior Specialist brings advanced design expertise, presenting and facilitating solutions to influence stakeholders and ensure brand alignment. This role is ideal for a digital design expert passionate about innovation, brand storytelling, and high-impact visual experiences.

What can you expect in this role?

• Support cross-functional teams with end-to-end design execution for web, UX/UI, and digital marketing assets, including ads, email campaigns, social media, videos, and landing pages, with occasional print design contributions.

• Apply user-centered design principles to ensure clarity, usability, and accessibility across all devices and platforms.

• Collaborate with developers to translate UX designs into functional, responsive web interfaces that meet user needs and technical specifications.

• Use research, data, and user insights to inform and optimize the user journey across web properties.

• Advocate for UX best practices to create cohesive, conversion-driven web experiences.

• Leverage knowledge of HTML and CSS to collaborate with developers, troubleshoot layout issues, and ensure accurate implementation of designs.

• Ensure all assets are optimized for performance across devices and browsers.

• Maintain consistent brand guidelines while exploring new visual language enhancements across digital touchpoints.

• Manage design tasks and priorities in Jira, navigating deadlines and shifting requirements while maintaining quality and clear communication.

• Be receptive to feedback to refine designs and usability.

• Stay updated on web standards, accessibility, and design trends.

• Partner with content writers, channel leads, and other teams to deliver projects on time and with high quality.

• Continuously explore new tools, UX research, and web technologies.

• Align design deliverables with business goals strategically.

What do you bring to the role?

• Bachelor’s degree in graphic design, web design, or related field.

• 6+ years of professional digital design experience, with a strong portfolio of web projects.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD), Figma, Canva, and similar tools.

• Understanding of UX principles, responsive design, and digital accessibility.

• Experience designing for CMS-driven websites and working with web developers.

• Strong attention to detail and multitasking skills.

• Comfort working in digital environments and interpreting performance data.

• Excellent communication and presentation skills, with a collaborative approach.

• Curiosity and eagerness to explore new ideas, tools, and problem-solving approaches.

• Customer-focused mindset and team-oriented attitude with a desire to learn and grow.

• Foundational knowledge of HTML is an asset.

• Experience or knowledge of the insurance industry is a plus.

High proficiency in English required to service customers internally and externally across Canada.

Salary Range: $69,000 - $127,000