Sr. Specialist, Design & Content

Definity Financial; Toronto; On-site; CAD 69,000 - 127,000; Full time

Job summary

An established industry player is seeking a Senior Specialist in Design & Content to lead innovative digital design initiatives. This role is pivotal in creating engaging user experiences across various platforms, collaborating with teams to ensure brand consistency and high-quality deliverables. The ideal candidate will possess a strong portfolio, advanced design skills, and a passion for UX principles. You'll manage design projects, advocate for best practices, and stay updated with the latest design trends. Join this dynamic team to make a significant impact in the digital landscape and grow your career in a supportive environment.

Qualifications

• 6+ years of experience in digital design with a strong portfolio.
• Proficiency in Adobe Creative Suite, Figma, and Canva.

Responsibilities

• Support cross-functional teams with design execution for web and digital assets.
• Collaborate with developers to translate UX designs into responsive web interfaces.

Skills

Digital Design

UX Principles

Adobe Creative Suite

Figma

Canva

Responsive Design

Communication Skills

Project Management

Education

Bachelor’s degree in graphic design

Tools

Jira

Job description

Sr. Specialist, Design & Content

The Senior Specialist, Design & Content serves as a subject matter expert (SME) in digital and web design, responsible for managing and executing complex, cross-functional design initiatives across Petline’s digital platforms. This role supports the creation of engaging digital experiences and collaborates with business development, operations, and marketing teams. With strong technical knowledge and understanding of digital best practices, the Senior Specialist ensures the creation of compelling, on-brand product designs and marketing collateral, maintaining consistency across all customer touchpoints in various creative executions.

Reporting to the Manager, Brand and Design, the Senior Specialist brings advanced design expertise, confidently presenting and facilitating design solutions to influence stakeholders and drive brand alignment. This is a collaborative and creative role for a digital design expert passionate about innovation, brand storytelling, and delivering impactful visual experiences.

What can you expect in this role?

• Support cross-functional teams with end-to-end design execution for web, UX/UI, and digital marketing assets (including ads, email campaigns, social media, video, and landing pages), with occasional print design contributions.

• Apply a user-centered design approach to ensure clarity, usability, and accessibility across all devices and platforms.

• Collaborate with developers to translate UX designs into functional, responsive web interfaces that meet user needs and technical requirements.

• Use research, data, and user behavior insights to inform design decisions and optimize the user journey.

• Advocate for UX best practices to create cohesive, user-centered, and conversion-driven web experiences.

• Leverage knowledge of HTML and CSS to work effectively with developers, troubleshoot minor layout issues, and ensure accurate implementation across web platforms.

• Ensure assets are optimized for performance across devices and browsers.

• Apply brand guidelines consistently while exploring ways to evolve and enhance the visual language across digital touchpoints.

• Manage design tasks and priorities in Jira, navigating deadlines and shifting requirements while maintaining high quality and clear communication.

• Be receptive to constructive feedback to refine designs and usability.

• Maintain a deep understanding of web standards, accessibility, and current design trends.

• Partner with content writers, channel leads, and other teams to deliver projects on time and with high quality.

• Stay updated with the latest in design tools, UX research, and web technologies.

• Think strategically, aligning deliverables with business goals.

What do you bring to the role?

• Bachelor’s degree in graphic design, web design, or a related field.

• 6+ years of professional experience in digital design with a strong portfolio of web projects.

• Proficiency in Adobe Creative Suite, Figma, Canva, and similar tools.

• Understanding of UX principles, responsive design, and digital accessibility.

• Experience designing for CMS-driven websites and collaborating with developers.

• Attention to detail and ability to manage multiple projects.

• Comfort working in digital environments and interpreting performance data.

• Excellent communication, presentation skills, and a collaborative mindset.

• Curiosity and eagerness to explore new tools and approaches.

• Customer-focused with a team-oriented attitude and a desire to learn and grow.

• Basic knowledge of HTML is an asset.

• Experience or knowledge of the insurance industry is a plus.

High proficiency in English required to service customers internally and externally across Canada.

Salary Range: $69,000 - $127,000